CRM Campaign Manager, HOKA

Deckers

  • London
  • Permanent
  • Full-time
  • 12 days ago
CRM Campaign Manager – HOKAAt Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.The Role:As a CRM Campaign Manager for HOKA and Teva in Europe, you will lead the execution of data-driven, brand-enhancing CRM campaigns across our key European markets. This role combines strategic planning and operational execution, using platforms like Cordial and Amperity, to deepen customer relationships, increase repeat purchases, and grow lifetime value (LTV). You will own your brand’s campaign calendar and manage team members to ensure excellence in delivery.Your Impact:
  • Own the CRM campaign calendar for either Teva or HOKA across European markets
  • Lead the planning, briefing, QA, and deployment of email, SMS, and app push campaigns
  • Ensure each communication reflects the brand voice and drives both engagement and conversion
  • Build and optimize lifecycle journeys: welcome, post-purchase, replenishment, lapsed, VIP
  • Use segmentation and behavioural triggers to personalize communications
  • Apply insights to increase retention and average order frequency
  • Line manage 3-4 CRM Executives, supporting workload prioritization, QA, and development
  • Foster a high-performance culture, sharing CRM best practices and mentoring junior talent
  • Partner with Brand and Creative teams to translate storytelling into impactful CRM moments
  • Work with eCommerce and Trade teams to align on key product, seasonal, and promotional focuses
  • Liaise with local market teams to localize content and optimize send strategy
  • Monitor CRM KPIs (OR, CTR, CVR, revenue, unsub rate) and own campaign reporting
  • Use Cordial and Amperity to build segmentation, track performance, and refine journeys
  • Recommend test-and-learn opportunities (subject lines, content, timing, offers)
COME AS YOU AREWe celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.Who You Are:
  • Proven leadership skills with experience managing a team
  • Detail-oriented with a focus on accuracy and efficiency
  • Highly organised
  • Analytical
We would Love to Hear from People with:
  • Experienced in CRM campaign management and execution
  • Proficient in CRM platforms like Cordial and Amperity
  • Strong strategic planning and operational execution skills
  • Excellent communication and collaboration abilities
  • Ability to analyze data and apply insights to optimize campaigns
What We Will Give You:
  • 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
  • Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
  • Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.#LI-LJ1#LI-FC1#LI-LZZ1#LI-NS1

Deckers