
Senior Campaign Manager (B2B Tech)
- London
- Permanent
- Full-time
- Build consultative relationships with clients as a main contact; drive retention and organic growth
- Manage and deliver day to day campaign activities, focussing on programme goals and ensuring that the KPIs, deadlines and budgets are met
- Develop multi-channel creative campaigns that bring brand messaging to life
- Provide, and quality control, written content for campaigns including press releases, social posts, articles/features, blog entries, biographies, briefing documents, etc
- Manage media relations activity, maintaining strong personal relationships with journalists, bloggers, influencers and analysts across national, trade, vertical, social media and channels
- Consult with clients on media opportunities in relation to the news agenda
- Play an active role in new business pitches by providing research and insights, content generation, creative ideas, presentation preparation and delivery
- Help build a high calibre and motivated team: set objectives for line reports and support strengths and professional development
- Promote a culture of innovation and curiosity for continuous professional improvement
- Contribute to “all hands” meetings, press briefings, training sessions and attend socials
- Be a collaborative, encouraging, supportive member of the London HQ team.
- Good understanding of trends and issues impacting business and stakeholder audiences
- Experience working on international B2B technology brands
- Experience in Data Centre, Cybersecurity and AI space is preferred; experience working with international clients is desired
- In-depth knowledge of the offline and online media, robust journalist contacts, up to date with current affairs
- Understanding of integrated marketing campaigns, including digital and paid media
- Commercial acumen, including successful budget/cost management
- Good written and verbal communication and presentation skills
- Ability to problem solve, project manage, prioritise, multi-task to tight deadlines and with impeccable attention to detail
- Integrity, humility, self-drive/initiative – and a sense of humour!
- Director – line manager
- Senior Campaign Executives/Campaign Executives – direct reports
- Global Client Lead (London)
- Senior Vice President, EMEA (London HQ leader)
- Client Engagement Manager (London)
- People Partner (London)
- Financial Controller, UK