
Lead Development Representative
- London
- Permanent
- Full-time
- Serve as the main point of contact with incoming calls, chat, partner lead referrals and web inquiries.
- Build rapport with contacts who have responded to Marketing resources (Website “contact us” submissions, webinar invitations, white papers, relevant blog articles, etc.) to understand the prospects needs.
- Collaborate with marketing campaign managers on understanding campaign response and determining correct follow up actions.
- Help maintain data quality. Use Zoominfo, Hoovers and company websites to gather key information to update the CRM system to document lead source and fill in missing data points.
- Vet inbound leads to send qualified leads to Sales. Handle all other non-lead inquiries and route to appropriate team for follow-up.
- Respond to multiple organizations via web chat, phone calls, networking, e-mail/e-marketing, and utilizing Internet information sources.
- Articulate the Company's value proposition and promote screening solutions with various management levels and professionals across technical and business disciplines.
- Complete all required training and demonstrate a fundamental understanding of the Company services to clearly articulate value back to prospects
- Periodic review of contacts or leads developed, converted and marketing attribution reports on own metrics to stay on track with personal KPIs
- BA or BS and/or equivalent employment experience
- High School Diploma or equivalent required
- Proven track record of achievement, preferably in a sales environment
- 1-3 years of sales development or telemarketing experience preferred
- Technically savvy (Microsoft Office, Salesforce, etc.)
- Display self-discipline and focus to effectively manage an intense and high-volume business; strong time management skills
- Demonstrated ability to work cross-functionally within a team-oriented environment
- Excellent verbal and writing skills
- Self-driven, organized, collaborative and personable
- Strong interest in learning marketing or sales methodology
- Self-starter who can multitask and adapt to rapidly changing situations
- Requires ability to follow operational processes and standardized rules of engagement
- Ability to meet and exceed daily KPIs
- Must be resilient
- Must be proactive to keep up on sales & product training and self-study