
Digital Marketing Manager
- Lincoln
- £37,000 per year
- Permanent
- Full-time
Lincoln, Full Time, Permanent
Salary circa £37,000 DOEOur Lincoln based client is looking for a Digital Marketing Manager to join their established team on a Full Time, Permanent basis. This is an exciting role where the successful candidate will have extensive knowledge and experience within ecommerce.THE ROLEAs a Digital Marketing Manager, your responsibilities will include:
- Develop and implement fully integrated multi-channel campaigns across digital, CRM, social, PR and media
- Lead customer acquisition and retention strategies based on audience insight and data segmentation
- Manage external agencies (media, PR, creative, digital) and internal stakeholders
- Have overall responsibility for Search Engine Marketing - (platforms including Google Ad words, Bing, social media paid ads)
- Optimise, support and have overall responsibility of Affiliates performance
- Responsible for the overall management of the UK e-commerce website
- Optimise, support and have overall responsibility and performance for all shopping channels and online marketplaces
- Manage and oversee the email marketing campaigns
- Shares knowledge, experience and expertise with colleagues, key clients, customers and third parties
- Excellent written and verbal communication skills
- Commercially minded and focused
- Flexible, adaptable and an innovative thinker
- Strategic thinker with a pragmatic outset
- Efficient, tenacious and someone who works well to deadlines
- Good knowledge of MS Office
- Experience within the B2C market
- Knowledge of access tools and various digital marketing software tools
- Hands on experience in SEO, PPC, Ecommerce platforms, Email marketing, Affiliates, social media, leadership
- 20 days annual leave + BH increasing with length of service
- Free parking
- Sick pay
- Casual dress code
- Product discount