Senior Marketing Analyst

United Kingdom
Permanent
Full-time

1 month ago

**This position is open to applicants in UK/EU time zones only, fully remote full-time position.Senior Marketing AnalystDrive Real-World Change Through EntertainmentJoin our mission to create meaningful social impact through the power of immersive entertainment. We've sold 1.4 million tickets in 3 years across 10 countries, and we're looking for a strategic marketing analyst to build our next-generation analytics infrastructure from the ground up.About UsWe're a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change. Our customers don't just buy tickets - they become part of something bigger. We're ambitious, impact-driven, and ready for our next phase of growth.The OpportunityWe're seeking a Senior Marketing Analyst to revolutionize how we measure, test, and optimize our marketing performance across 100+ cities worldwide. This is a rare opportunity to build a complete marketing analytics infrastructure from scratch at a scaling company, moving us beyond the most common basic tools to a sophisticated, multi-platform attribution and experimentation framework.Budget influence: $6M-$12M+ annual media spend analytics and optimizationWhat You'll DoAnalytics Infrastructure Leadership

Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4).
Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google's native attribution.
Lead tool selection and implementation for our entire analytics ecosystem
Provide strategic insights directly to the CMO and senior leadership team

Experimentation & Optimization - Design and Execution

Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
Drive constant experimentation across multiple markets, demographics, and pricing models
Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools.

Technical Implementation

Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
Ensure attribution accuracy and data integrity across all marketing touchpoints
Work with our part-time data scientist to translate theoretical insights into practical implementations

Performance Partnership

Partner closely with our Head of Performance Marketing to optimize campaign performance
Provide actionable insights and recommendations to our media buying and creative teams
⁠Prepare and present weekly report on outcomes, insights and recommendations
Be the go-to resource for metrics, reporting, and performance analysis across the organization
Drive continuous improvement initiatives across all marketing functions

What We're Looking ForEssential Experience

5+ years in marketing analytics, preferably at high-volume consumer businesses
Deep expertise in JavaScript implementation for marketing tracking and pixel management
Extensive experience with Conversions API setup and management across multiple platforms
Strong understanding of attribution modeling, measurement, and incrementality testing
Proven track record building and implementing marketing analytics infrastructures
Deep data governance and GDPR knowledge.

Technical Skills

Expert-level JavaScript knowledge for tracking implementation
Proficiency with Google Tag Manager and data layer management
Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
Comfortable working with data warehouses (Snowflake experience preferred)
Experience with modern analytics platforms (we currently use Plausible, not GA4)

Strategic & Analytical Thinking

Experience designing and executing A/B testing programs at scale
Strong statistical knowledge for experiment design and analysis
Ability to translate complex data into actionable business insights
Experience presenting findings and recommendations to senior leadership
Track record of driving measurable improvements through data-driven optimization

Nice to Have

SQL and Python experience
Experience with CDPs, data enrichment platforms, and advanced martech stacks
International marketing analytics experience (we operate across multiple countries)
Experience with ticketing, events, or experiential marketing
An interest in the arts and mission-driven or social impact organizations
Experience building analytics teams and processes from scratch

What We Offer

Competitive base salary plus performance-based commission tied to company success
The chance to drive real social change through entertainment
Unique opportunity to build a complete marketing analytics infrastructure from the ground up
Work with a passionate, high-performing international team spread across 12 countries
Direct access to senior leadership and high-impact strategic projects
Equity and career progression opportunities as we continue our growth journey
Fully remote work, fully flexi-time
A kind, supportive company culture we're very proud of
Up to 35 days of Paid Time Off per year

Ready to Make an Impact?If you're excited about building world-class marketing analytics infrastructure while driving meaningful social impact, and getting in at the ground floor with a team who are leading a brand new industry, we'd love to hear from you.Please include:

Your CV highlighting relevant technical and analytical experience
A brief cover letter explaining why this role excites you
Examples of analytics infrastructures, attribution models, or experimentation programs you've built
Specific examples of JavaScript implementations or martech integrations you're particularly proud of

We're an equal opportunity employer committed to diversity and inclusion.

Poseidon Digital

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