Customer Marketing Manager, First Responder, EMEA

• Oversee the Fire Service product portfolio and strategy for the EMEA region, with a strong focus on core countries such as Germany, France, and the UK.
• Own and implement go-to-market strategies for assigned segments and products across key geographies.
• Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support.
• Own the local execution of the new product launch plan as it applies to the segment.
• Measure success of strategy implementation through KPIs and adjust implementation tactics as needed.
• Feed/participate in the Regional Steering Team Meetings for the specific segment.

• Develop and implement revenue growth strategies and strong demand creating activities through customer-facing marketing programs, innovative solutions, and technical enablement.
• Develop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments.
• Support channel enablement, upskilling, and engagement to increase market reach and effectiveness.
• Manage annual and special pricing process.

• Conduct ongoing market research to keep a pulse on market dynamics, competitor actions, industry trends, and customer needs in real time.
• Analyse market size, growth rates, and share to guide strategic planning and identify new opportunities.
• Provide regular insights to cross-functional stakeholders, including Sales, Product Development, and Operations.

• Collaborate with Marketing Communications (Marcom), PR, and Creative teams to develop engaging sales tools and promotional materials (e.g., brochures, web content, social media assets, trade show displays).
• Support brand engagement and lead generation campaigns via online/offline media, events, CSR initiatives, and thought leadership.
• Own associated regional product and market web pages to ensure appropriate content.

• Deep understanding of customer needs, behaviors and value drivers.
• Train Sales, Inside Sales, and Customer Service teams on products, solutions, and go-to-market processes.
• Ensure the field organization maintains deep product and application knowledge for effective customer engagement.
• Partner closely with Strategic Product Line Managers, Software, Pricing, OPEX, CX, Logistics, and Operations teams to ensure aligned planning and execution.
• Support channel enablement and upskilling related to these products and solutions.

• Minimum of four (4) years of business experience in Marketing or Sales role ideally gained in B2B or HaaS/SaaS environment
• Experience in product portfolio management
• Proven ability to exhibit strategic thinking skills and an entrepreneurial mindset
• Demonstrated ability to grasp the technical aspects of technologically advanced product lines
• Ability to work well cross-functionally and across different countries
• Solid presentation, customer service, business, and negotiation skills
• Proven ability to execute and exhibit a results-focused mindset
• English fluent
• German fluent

• Experience in First Responder/ Fire Service industry - ideally in Germany, France or UK
• Experience/ability to work and understand SaaS/HaaS environment.
• Digital Marketing experience, promoting technical products
• Expertise in face-to-face and Virtual Training, Webinars, and Live Events
• Salesforce CRM experience and data harvesting for sorting lead generation

• Bachelor’s degree in marketing, or appropriate technical degree and relevant experience
• In absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.
• Candidate has working knowledge of marketing, product development, and business management.

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