Growth Marketer

Brawn

  • London
  • £50,000-60,000 per year
  • Permanent
  • Full-time
  • 6 days ago
❓About BrawnBrawn is a fast growing fit-tech start-up, backed by the biggest names in the industry including the former Exec-Chairman of Gymshark. Our mission is to help people get stronger and live longer, through weight training.Our flagship product is our personal training marketplace, operating inside commercial gym chains in the UK — we’re now ready to scale to hundreds of new gyms across the country, working with different operators.The Brawn app is how this all happens: where members book and manage sessions, track their progress, get support outside of their sessions with tailored check-ins, and PTs can manage their sessions, track their income and view their clients’ progress.👷 Our cultureWe value transparency, direct feedback, and getting ideas into users' hands quickly. We’re unified by our shared love of fitness, making strength training more accessible to people, and creating life-changing moments for people in the gym.We believe the current gym model isn’t working for most people, and we’re here to make it better.Helping us put the product in the hands of more people is at the heart of this, and you’ll have a pivotal role to play in the future of Brawn.💻 What you'll doReporting directly into the Head of Product, you’ll ultimately be responsible for increasing the number of leads, and converting them to customers. You will:
  • Launch and scale acquisition channels across paid social, CRM, partnerships
  • Run rapid-fire growth experiments across the entire funnel — from awareness campaigns to onboarding flows, testing hypotheses weekly and doubling down on what works
  • Build and optimise conversion funnels for our two-sided marketplace, understanding the unique dynamics demand (gym members)
  • Drive referral growth by identifying opportunities for users to naturally share Brawn with their gym friends and training partners
  • Implement ongoing conversion rate optimisation experiments to ensure gym members are booking their first sessions
  • Analyse user data and cohort behaviour to identify growth levers, retention drivers, and expansion opportunities across our marketplace
  • Partner with content creators to support landing page conversion, lead nurturing and email campaigns
  • Collaborate with product, design and brand to ensure growth insights feed into product development and user experience improvements
  • Scale successful initiatives from proof-of-concept to major growth drivers as we expand to hundreds of new gym locations
🔍 What we're looking for
  • 3-5+ years of growth marketing experience, preferably at consumer-facing startups with strong mobile app components
  • Proven track record of scaling user acquisition from thousands to tens of thousands of users per month
  • Marketplace or two-sided platform experience — understanding the unique challenges of balancing supply and demand growth
  • Data-driven experimentation mindset with experience running A/B tests, cohort analysis, and conversion rate optimisation
  • Strong analytical skills using tools like Google Analytics, Mixpanel, Amplitude, or similar platforms
  • Creative problem-solving ability to identify unconventional growth opportunities inside a gym environment
  • Excellent communication skills with ability to present growth insights and recommendations to leadership
  • Startup mentality — comfortable with ambiguity, rapid iteration, and wearing multiple hats as we scale
  • Passion for fitness and understanding of gym culture, personal training, and strength training communities
💯 Bonus points
  • Experience in fitness or health tech sectors
  • Can demonstrate you’re a fast learner — the landscape is constantly evolving, and you should demonstrate a willingness to use the latest technologies to do your job better
  • Basic content creation skill
  • Background in lifecycle marketing and retention-focused growth initiatives
  • Previous experience at Series A or earlier stage startups
  • Based in the midlands or north-west of the UK
🎁 What we offer
  • Competitive salary of £50-60K pa, depending on experience
  • Flexible working arrangements — hybrid model with a new office in Manchester
  • Latest equipment - latest MacBook Pro, external monitors, and any design tools you need
  • 25 days holiday plus bank holidays
  • Direct impact - your designs will be used by thousands of gym members across the UK
📩 ApplicationDoes this sound like something you'd love? If so, apply! We look forward to hearing from you.

Brawn