Digital & Brand Marketing Director

• 8+ years' experience in senior customer, ecommerce or marketing leadership roles within fashion or clothing environment (Ideally within outdoor clothing sectors)
• A track record of delivering brand and performance growth across multiple channels.
• High-level experience managing and developing teams across ecommerce, marketing and creative disciplines.
• Strong analytical skills, comfortable using data and insight to shape strategy, drive performance, and influence internal stakeholders.
• Deep understanding of omnichannel customer journeys, including the commercial aspects of retail.
• Strategic thinker who can shape direction, while being hands-on and action-oriented.
• Excellent commercial acumen, with ownership of budgets, forecasting and ROI.

• Own and optimise the customer journey across marketing, ecommerce and retail, aligning messaging, content, and performance
• Lead and execute the overall marketing strategy to elevate brand awareness, drive demand generation, and enhance customer loyalty
• Be the main owner of customer behaviour insights, using data and research to shape strategies across ecommerce and retail
• Collaborate closely with the Head of Retail to ensure a cohesive brand and customer experience across sales channels.
• Champion customer-centric thinking across the organization, helping ensure we understand and serve our audience better than anyone else
• Drive market research and customer insights to inform product positioning, messaging, and targeted marketing campaigns

• Primary guardian of the Rohan brand, approving all marketing campaigns and creative assets across ecommerce and retail.
• Ensure consistent tone, visuals and messaging across all digital and print outputs, including campaign photography, packaging, digital content and social media.
• Oversee the strategic direction for brand campaigns, aligning with seasonal trade plans and business objectives.
• Guide the creative process for digital assets, ensuring they resonate with target audiences while maintaining brand integrity.
• Cultivate a positive and compelling brand story that strengthens brand loyalty and drives customer engagement

• Own forecasting and budget planning for ecommerce and marketing, ensuring each is resourced appropriately and delivers within budget.
• Work closely with Merchandising and Retail to develop and implement marketing activities to support the Trading Calendar
• Deliver against agreed customer performance and sales targets, identifying and acting on opportunities to improve conversion, retention and engagement.
• Own the customer commercial plans, ensuring ecommerce and marketing work in harmony to drive growth across customer channels, including retail sales.

• Oversee all aspects of eCommerce, ensuring seamless integration with marketing campaigns to drive online sales growth.
• Analyze online customer journeys, conversion rates, and user behavior to develop strategies for optimizing the eCommerce experience.
• Implement and monitor eCommerce KPIs including sales, traffic, conversion rates, and average order value to ensure the achievement of revenue goals.
• Develop and execute digital marketing strategies to drive traffic and sales, including SEO, SEM, email marketing, and social media advertising.

• Directly manage the Head of Digital and the Marketing Manager, with oversight of their respective teams (including creative, social, digital, CRM and performance).
• Foster a culture of collaboration, accountability, and commercial focus, supporting team leads to set and deliver clear performance goals.
• Lead regular cross-functional planning meetings to ensure alignment across ecommerce, marketing and other key departments.

• Oversee external relationships tied to ecommerce and marketing such as creative agencies, digital platform providers, loyalty schemes and analytics tools.
• Lead partnership planning and execution ensuring all collaborations are on-brand, commercially viable, and strategically aligned.

• Free onsite parking
• Personal Rohan clothing allowance
• 50% discount on our clothing
• Contributions to a Pension scheme
• Life cover based on salary
• Employee Assistance Scheme

Rohan