CRM Copywriter

Better Placed

  • London
  • Permanent
  • Full-time
  • 2 days ago
We are delighted to be partnering with this leading online healthcare / wellness ecommerce business in their search for a commercial CRM Copywriter.Our client is committed to making healthcare easy to access and easy to afford, using cutting edge technology and empowering a stand out team to do so.To help with their continued growth they are searching for a commercial CRM Copywriter with retail / ecommerce / D2C / healthcare experience to join their team.The successful candidate will live and breathe conversion-driven content. This role is perfect for someone who understands that great copy doesn't just sound good, it sells.The roleCraft compelling email sequences that nurture leads and drive conversionsWrite subject lines that consistently beat industry open rate benchmarksA/B test copy elements to continuously improve performance metricsWrite scroll-stopping ad copy for Facebook, Instagram, LinkedIn, and TikTokDevelop creative concepts that work across multiple ad formats and audiencesCreate compelling calls-to-action that drive measurable business resultsAdapt messaging for different funnel stages (awareness, consideration, conversion)Write microcopy that guides users seamlessly through conversion funnelsCraft compelling product descriptions, landing page headlines, and button copyCreate error messages, form labels, and instructional copy that enhances user experienceWrite onboarding sequences and in-app messaging that drives product adoptionThe personSkills & QualitiesRevenue-driven mindset: You think in terms of ROI, not just engagementData literacy: Comfortable analysing campaign performance and optimising accordinglyPlatform expertise: Deep understanding of how copy performs differently across channelsSpeed and agility: Ability to produce high-quality copy quickly in a fast-paced environmentTesting mentality: Natural inclination to A/B test and iterate based on resultsBrand flexibility: Can adapt tone and style while maintaining commercial effectivenessFor much more information, please apply immediately

Better Placed