Marketing Data Analyst

Xcede

  • South East England London
  • Contract
  • Full-time
  • 8 days ago
Marketing Data AnalystWe're looking for a freelance Marketing Data Analyst to support ongoing digital initiatives. This role is all about turning data into actionable insights that drive smarter marketing decisions and improve campaign effectiveness.What You'll Do:
  • Analyse campaign performance across multiple digital channels
  • Build and maintain dashboards and reports
  • Provide insights on customer acquisition, retention, attribution, and engagement
  • Support segmentation and targeting with data-driven analysis
  • Work closely with marketing stakeholders to optimise ROI
  • Spot trends, opportunities, and make commercial recommendations
What You'll Need:
  • Proven experience in marketing analytics or data analysis
  • Strong SQL skills
  • Familiarity with marketing analytics tools and platforms
  • Good understanding of KPIs, attribution, and performance metrics
  • Ability to translate data into clear, actionable insights
  • Confident communicator, able to present findings to non-technical audiences
  • Experience with Tableau or Looker is an advantage

Xcede