Digital Sales & Marketing Specialist

Alfa Laval

  • Camberley, Surrey
  • Permanent
  • Full-time
  • 15 days ago
Alfa Laval UK & Ireland is looking for a Digital Sales & Marketing SpecialistAt Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas. And great ideas drive progress. As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.About the RoleAs the Digital Sales & Marketing Specialist, you will be the owner of the local digital marketing strategy and related channels for the UK and Ireland. This is a predominantly office-based role. You will be responsible for the digital activation of the marketing plan, and you will be the lead for activating the local online sales strategy to accelerate digital transformation.Key tasks include:
  • Plan and execute digital marketing activities across all digital channels based on marketing plan priorities.
  • Measure and report performance of all digital activities, evaluate against KPIs, and optimize approach where needed.
  • Identify trends and insights to optimize spend and performance.
  • Collaborate with internal stakeholders to optimize digital user experience.
  • Utilize strong analytical ability to evaluate end-end customer experience and touch points to identify improvement opportunities.
  • Partner with local stakeholders to identify online sales target audience, product availability and user experience.
  • Evaluating conversion points and optimize user funnels.
  • Evaluate emerging technologies and provide perspective for adoption where needed.
  • Drive online sales activity with other key local stakeholder and ensure alignment with global strategy.
  • Own, manage and optimize the budget for all digital channels.
Who you areYou have excellent communication and interpersonal skills. You have the ability to work effectively in a collaborative team environment. You are a creative thinker and have problem-solving abilities. You have great attention to detail and ability to manage multiple tasks simultaneously.What you know
  • You have a Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field or equivalent qualification or experience.
  • You have experience with Marketing Automation platforms, preferably Marketo.
  • You have a proven track record in online marketing, including SEO/SEM, Social Media, and content management.
  • You have strong analytical skills and familiarity with digital analytics tools, Adobe Analytics experience is a bonus.
Why work for usYou will be joining a team and a company that makes a difference. Alfa Laval´s technology is known for it’s high efficiency and energy saving designs. You will go to work knowing that you are truly contributing to making the world more sustainable. The Alfa Laval culture is open, informal and supportive. We believe in diversity and equal career opportunities and encourage people to take charge of their personal development.Alfa Laval UK&I currently provides a wide range of benefits, schemes, and initiatives to our employees including:
  • Holiday entitlement of 25 days + Bank holidays
  • Simply Health – Health cash plan available to enter worth over £2500 annually
  • Life Assurance – 4X annual salary when you remain in the pension
  • Training and Career Development potential
  • Cycle to work scheme
  • Tech scheme benefit
This role will remain open until a suitable candidate has been selected.We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.#LI-FJ1

Alfa Laval