Digital Sales & Marketing Specialist
Alfa Laval
- Camberley, Surrey
- Permanent
- Full-time
- Plan and execute digital marketing activities across all digital channels based on marketing plan priorities.
- Measure and report performance of all digital activities, evaluate against KPIs, and optimize approach where needed.
- Identify trends and insights to optimize spend and performance.
- Collaborate with internal stakeholders to optimize digital user experience.
- Utilize strong analytical ability to evaluate end-end customer experience and touch points to identify improvement opportunities.
- Partner with local stakeholders to identify online sales target audience, product availability and user experience.
- Evaluating conversion points and optimize user funnels.
- Evaluate emerging technologies and provide perspective for adoption where needed.
- Drive online sales activity with other key local stakeholder and ensure alignment with global strategy.
- Own, manage and optimize the budget for all digital channels.
- You have a Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field or equivalent qualification or experience.
- You have experience with Marketing Automation platforms, preferably Marketo.
- You have a proven track record in online marketing, including SEO/SEM, Social Media, and content management.
- You have strong analytical skills and familiarity with digital analytics tools, Adobe Analytics experience is a bonus.
- Holiday entitlement of 25 days + Bank holidays
- Simply Health – Health cash plan available to enter worth over £2500 annually
- Life Assurance – 4X annual salary when you remain in the pension
- Training and Career Development potential
- Cycle to work scheme
- Tech scheme benefit