Cross Media Custom Analytics Director - Audience Measurement
Ipsos
- London
- Permanent
- Full-time
- Working with clients across industry sectors to understand how online measurement data & analytics can help their business and bring to life through the provision of a suite of approaches.
- Identify use cases and provide relevant insight and analysis that will drive recommendations and actions into the client.
- Work with and identify potential data partnerships to enhance our deliverables and continue to progress our core offering.
- Develop expansion plans for the Cross-Media team, demonstrating what skill sets and attributes will drive ongoing growth.
- Sharing out the data and analytics capability in a simple way to upskill sales teams to drive penetration and initial lead generation within our audience measurement team and the broader Ipsos organisation.
- Work closely with our existing client teams, Media Development and the wider Ipsos Client organisation.
- Shape the vision.
- Help drive a 'state-of-the-art' client Data Consulting offering and operating model.
- Highlight how the cross-media opportunity can be tailored and delivered in new markets.
- Contribute to develop and progress the data offering and build an understanding of these approaches within Ipsos.
- Keeping current with new data developments, trends and ideas in the external market.
- Work to maximise the impact and usage of AI/machine learning alongside existing data analytic approaches.
- Take a privacy centric approach to the products ensuring that the role and solutions are based on the strongest privacy principles that maintain the commitments made by Ipsos on data protection.
- Bring the analytic approaches to life through data visualisation and utilising business intelligence tools.
- Strive to shift the business from ad hoc approaches to sustainable and repeatable product offerings.
- Extensive experience in a consulting environment or equivalent industry experience
- Expertise in managing and activating large data sets to bring value to external clients.
- Previous experience of utilising panel-based solutions and a clear understanding of what can and cannot be driven from panel data sets.
- Able to provide solutions to clients to deliver on audience and advertising opportunities.
- Proven track record in shaping and driving data, analytic solutions.
- Business strategy acumen, e.g. business case development, identification of value opportunities for data and analytics, operating model design
- The ability to assess and create an operating model, including organisational structure, the skillsets of employees and the culture of the organisation.
- Experience of designing and delivering learning and development or capability building
- Adept at working at all levels of the client's business.
- Comfortable working in agile delivery models with a strong focus on speed and quality of execution
- Experience of customer insight, media or marketing data.