Partner Marketing Manager
Version 1
- Edinburgh
- Permanent
- Full-time
- Work with Sales and Partner stakeholders within Version 1 to identify, nurture and close opportunities presented through partner engagement and marketing.
- Plan and execute demand generation activities with all Partners via a structured campaign management approach.
- Manage Partner Marketing campaign forecasts, funding options and budgets to effectively to achieve business goals.
- Identify sources of content, support, and infrastructure available from the Partners and leverage these effectively.
- Manage the logistics and execution of partner events including internally hosted, 3rd party tradeshows, and virtual events
- Produce partner related content such as case studies and win wires to drive partner channel sales and awareness.
- Recommend solutions to develop joint marketing plans with partners by researching consumer behaviour trends, target audience, demography, etc.
- Evaluate the performance of partner marketing programs and recommend improvements.
- Review and refine partner presence on website and key partner portals.
- Create internal and partner sales enablement for joint solutions.
- Experience in a similar B2B IT Services marketing role.
- Understanding of the IT market, market trends, key players, and industries.
- Experience of Partner and Channel Marketing disciplines and demonstrable marketing competencies.
- Understanding of partner driven marketing campaigns, audience generation and segmentation of customers.
- Able to work under pressure and to tight deadlines.
- Innovative and creative thinker with ability to initiate and manage own projects with outstanding execution.