Marketing Strategist

The University of Law

  • Woking, Surrey
  • £59,595 per year
  • Contract
  • Full-time
  • 14 days ago
Marketing with Purpose. Strategy with ImpactWe are looking to recruit a Marketing Strategist to join our UK Marketing & Sales team on a hybrid basis, working at least 1 day per week based at our Woking office.Please note this is a fixed term contract (18 months), working full time (40 hours per week)As a Marketing Strategist, you will be leading the development, implementation and analysis of marketing student recruitment strategies and commercial propositions designed to meet the University’s goals, such as increasing awareness, driving enrolments and engagement or entering new markets in the UK and internationally, across the whole student journey.You will be taking the lead on collaboration and working cross-functionally to provide direction to a number of teams across the business to achieve successful results and long-term success.As our Marketing Strategist, you will be:
  • Leading on analysing market research to understand industry trends, student needs and behaviours and competitor activities.
  • Defining and developing the student recruitment marketing positioning in the market and ensuring consistency in communication.
  • Responsible for setting clear marketing goals, KPIs and metrics to measure success.
  • Working closely with a number of internal teams to ensure marketing efforts align with overall business goals, as well as managing strategic relationships with external agencies and partners.
We are looking for people who are/have:
  • Excellent level of commercial awareness, business understanding and acumen.
  • Commercial experience of developing and managing long-term customer journey marketing campaigns driven by ROI and an understanding of the consequences of non-performance in the marketplace.
  • A knowledge of strategic marketing management techniques and tools.
  • Media agency experience and management.
  • Results-driven and capable of managing budgets, stakeholders and strategic campaigns.
The mindset that drives the behaviours of working in a team which is Collaborative, Innovative, Empowered, Positive and Ambitious.Please note: the closing date for this position is Thursday 11th September (midnight)BenefitsOn top of a competitive salary of up to £59,595, we provide a generous annual leave entitlement of 30 days (+ bank holidays), and there’s a rewards package that includes:
  • Private Medical Scheme and Life Assurance
  • Contributory Pension Scheme
  • Training and Qualifications (including Course Sponsorship/Fee Discount)
  • Season Ticket Loans and Student Discounts
At The University of Law, you will work alongside other like-minded professionals who are passionate about driving innovation in higher education and delivering successful outcomes for our students.Our ApproachWe are committed to ensuring our workforce is reflective of our diverse student population, striving to increase the representation of age, disability, gender identity and expression, religion, race, sex, sexual orientation, and socio-economic background of our employees.We’re also committed to providing adjustments to those who may require support with the recruitment process - please contact the ULaw Talent Acquisition Team .Please note: For this opportunity, you must be able to prove you have the right to work in the UK - if in doubt please visit the following link . Please note we are not a licenced sponsor.Some posts within the University are subject to a DBS check - you will be notified of this during the application process.

The University of Law