Digital Marketing Manager

The Spectator

  • London
  • Permanent
  • Full-time
  • 1 day ago
  • Apply easily
OQS Studio is the newly formed in-house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.We're looking for a hands-on Digital Marketing Manager to execute acquisition and onboarding strategy across all platforms. You'll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long-term retention.What you will be doing:
  • Execute the end-to-end marketing funnel across OQS titles — with particular focus on top-of-funnel acquisition and post-sign-up onboarding (days 0-30)
  • Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app
  • Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in-app content
  • Work closely with product, editorial, data, and design teams to ensure a seamless, high-quality user journey
  • Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs
  • Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI
  • Ensure campaigns are both on-brand and optimised for performance — with a clear understanding of the nuances across titles and platforms
  • Handle on-site promotions, metering journeys and offer pages
Requirements
  • Proven working experience on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment
  • Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms
  • Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive
  • An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
  • Hands-on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools
  • Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates
  • A creative, collaborative mindset — with a strong eye for copy, design, and user experience
  • Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups
Benefits
  • Salary dependent on experience
  • 5% Employer Contribution Pension Scheme
  • All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit
  • Cycle to work scheme
  • Interest free season ticket loan

The Spectator