Performance Media Manager - Topshop/Topman

Asos

  • London
  • Permanent
  • Full-time
  • 16 days ago
Company DescriptionTOPSHOP and TOPMAN are iconic British fashion brands with over 60 years of heritage and a global customer base of 2 million+ through the ASOS platform. With creativity and innovation at our core, we're on a mission to unlock the best of fashion for everyone.Following a Joint Venture between ASOS and HEARTLAND, we're building a dedicated team to drive the next chapter of growth. Combining ASOS's scale with the agility of standalone brands, we're expanding our retail footprint - including the launch of Topshop.com and new wholesale partnerships - making this a defining moment to join the journey.Job DescriptionWe are seeking an experienced and innovative, fashion-loving Performance Media Manager to lead, drive, and execute our Paid Media strategy across PPC & Paid Social to build long-lasting brand excitement, customer acquisition and loyalty for the iconic TOPSHOP/TOPMAN brands.In this newly created role, you will work to ensure best in class deployment of paid media campaigns across different channels to reflect TSTM's investment strategies across lower-funnel KPIs as well as playing a pivotal role in developing best practices for the evolving full funnel marketing vision across existing social platforms - Facebook, Instagram, Snapchat - and new platforms - TikTok, Pinterest, Twitch & beyond.What You'll be Doing...
  • Design and execute robust media experiments to unlock incremental growth and strengthen mid and upper funnel performance across Paid Social and PPC.
  • Develop and scale best-in-class media practices across established and emerging platforms including Meta, TikTok, Pinterest, and Twitch, ensuring brand messaging is impactful and relevant across all stages of the customer journey.
  • Collaborate cross-functionally with creative, product, trading, and insight teams, ensuring Paid Media is aligned with brand strategy and commercial priorities.
  • Establish and evolve best practices for paid social, including organic boosting and new channel testing, to ensure brand messaging resonates across diverse customer touchpoints.
  • Build and nurture relationships with key platform and tech partners, staying ahead of industry trends and ensuring our approach remains innovative and effective.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.QualificationsWho we'd like to meet...You're a commercially minded, hands-on marketer with a strong grasp of the paid media landscape and a passion for fashion and retail. You're confident navigating complexity, curious about emerging platforms, and comfortable leading both strategy and execution. You bring a collaborative mindset, a sharp eye for detail, and a drive to deliver meaningful results.Key experience and skills:
  • Proven success managing and optimising Paid Media campaigns across platforms like Google Ads, Meta, TikTok, and Microsoft Ads.
  • Strong understanding of the wider digital marketing ecosystem, including PPC, Paid Social, Affiliate, SEO, and Programmatic.
  • Experience with tools such as SA360, Google Shopping & Merchant Center, and Google Analytics.
  • Comfortable managing budgets, analysing performance, and leading experimentation to drive growth.
  • Experience supporting or managing team members, with a collaborative and development-focused approach.
  • Experience working across European markets or with multilingual campaigns is a plus.
If you want to help define how the next generation discovers TOPSHOP and TOPMAN then apply now!Additional InformationBeneFITS'
  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Asos