Global Consumer and Market Insights Lead, Womenswear & Handbags

Ralph Lauren

  • London
  • Permanent
  • Full-time
  • 1 month ago
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position OverviewGlobal Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.Essential Duties & Responsibilities
  • Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
  • Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
  • Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry 'magic & logic' or 'data with style'
  • Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
  • Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
  • Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
  • Support all global WW & Handbags Board meetings & Long-Range Planning analysis
  • Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
  • Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
  • Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.
Experience, Skills & KnowledgeA proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury businessExcellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.Luxury or fashion sensibility.Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our businessExceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendationsProven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business's consumer centricity transformation.Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.Curious, proactive, innovative and forward-thinking in their approach.

Ralph Lauren