Product Marketing Associate

Weavr

  • London
  • Permanent
  • Full-time
  • 1 day ago
👋 About UsWeavr is the easiest way for businesses to embed relevant financial services into software at the point of need. Weavr recently secured its Electronic Money Institution (EMI) licence to support European customers and continues to invest in premium localised payments capabilities to better serve existing and future B2B SaaS partners.Founded by serial entrepreneurs who are leaders in payments and fintech, we're a team of can-do builders at the frontier of the embedded-finance industry. Our team is characterised by smart, kind, and high-performing experts who value respect, openness, and trust. Weavr is small enough for every individual to make an impact, yet operates at the level of a more mature organisation.💼 About the RoleWe’re hiring a Product Marketing Associate at the early–mid stage of their career, with a few years’ experience in product marketing to drive our go-to-market strategy, competitive insights, and sales enablement efforts as we scale our embedded finance solutions. In this role, you'll be the bridge between Product, Marketing, and Sales, shaping how we position our products and equipping our commercial teams with compelling narratives and tools.This is a high-impact individual contributor role where you'll craft product messaging, develop strategic collateral, and help open up revenue opportunities with key clients. You’ll work closely with cross-functional teams (Product Management, Sales, Account Management, etc.) to align on product releases and customer needs. As one of the early members of the product marketing function, you will have the opportunity to build foundational practices and innovate on how we tell the Weavr story.🔥 Key ResponsibilitiesSales Enablement
  • Create persona- and use-case-aligned collateral (decks, demos, objection-handling tools) that support every stage of the sales cycle, from SDR outreach through to AE-led solutioning.
  • Partner with Sales and Account Management to develop bespoke materials that support growth opportunities with major clients.
  • Ensure every asset is concise, credible, and focused on driving momentum in deals.
Competitive Intelligence Tooling
  • Build and maintain playbooks and custom GPTs that embed live competitive insight into day-to-day sales.
  • Lead regular updates of battlecards, objection-handling guidance, and positioning materials in response to market shifts.
Positioning and Messaging
  • Define and evolve Weavr’s USPs in collaboration with Product to ensure they resonate with buyer needs and market dynamics.
  • Align messaging across website, sales tools, and campaigns, ensuring the website language consistently reflects our positioning.
  • Lead the ongoing refinement of our “Why Embedded Finance” story, tailoring it to specific industries and decision-makers.
😊 About You
  • Experience: 3+ years of experience in product marketing or a related role in tech (ideally B2B SaaS or fintech). You have been involved in crafting messaging and supporting go-to-market for technical or complex products.
  • Self-Starter: A proactive, hands-on approach with the ability to independently drive projects. You’re comfortable taking initiative in a fast-paced startup environment and can handle both strategy and execution.
  • Curious & Commercial: Naturally curious with a strong interest in learning about the intersection of finance and technology, and the creative business models it can power. You enjoy combining customer insight with market research to shape compelling narratives.
  • Communication & Storytelling: Exceptional written and verbal communication skills. You can turn complex financial or technical concepts into clear, persuasive stories that resonate with both technical audiences and business decision-makers.
  • Collaborative: Strong team player who works well cross-functionally; you build solid relationships with Product Managers, Sales reps, and other stakeholders, and you’re effective at knowledge-sharing and training others on product value and messaging.
⛳️ Compensation, Perks & Benefits
  • Location: Hybrid preferred – UK.
  • Impact & Growth: Early-stage startup environment with significant opportunity to shape the product marketing function and strategy.
  • Culture: Join an open, collaborative culture of builders. We value outcomes, trust, and continuous learning. You'll work with a friendly, high-performing team where every voice matters.
  • Flexibility: Flexible working arrangements and a remote-first setup. We trust you to get the job done in the way that works best for you, with occasional team on-sites or meetups to build connection.
  • Benefits: Competitive compensation package with potential for equity. We offer generous paid time off, parental leave, and support for your professional development.
  • Team Events: Regular virtual team gatherings and periodic in-person meetups to foster team spirit and collaboration.

Weavr