Email Marketing Specialist

Ineos

  • London
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
INEOS Automotive – Built for MoreStory so farSince we started our journey to build a no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick-up, the Quartermaster.People and CultureEasy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.If this sounds like you, let’s talk.This role plays a key supportive role to ensure the delivery of the INEOS Grenadier Global customer experience. The role holder will manage the Emarsys platform to ensure overall effectiveness of our automated programmes and ad-hoc campaigns, to ensure that we use the platform to its full potential through application of best practices and latest platform features.Responsibilities:
  • Manage the Emarsys platform for INEOS Grenadier, be the system expert and the main point of contact for internal and external colleagues for all operational matters related to it.
  • Set up and build of automation and campaign workflows in Emarsys, setting up and maintenance of audience segments, segmentation templates and contact lists. You will also input on briefs for campaign and programme development with these factors in mind.
  • Management of and collaboration with the html development resource to ensure quality and accuracy of email / communication builds within Emarsys and that these builds conform to best practice standards.
  • Data Management: working with data integration tools and platforms, including API integrations, CSV data imports/exports, and CRM integrations to ensure effective data use.
  • Input on briefs for programme, campaign build and audience segmentation – based on your in-depth knowledge of platform best practices and existing campaign and programme performance.
  • Lead CX Marketing programme and campaign reporting, using this data to instigate optimisations in conjunction with the wider CX Marketing and Digital teams
  • Manage Quality Assurance processes with an external agency, as well as lead internally in conjunction with the CX Marketing Specialist.
  • Work with internal teams to support programme and campaign delivery as and when required.
Qualifications:
  • Emarsys SAP experience, with a deep understanding of Emarsys features, functionalities, and best practices.
  • An understanding of how Emarsys integrates with SAP systems like SAP Customer Data Cloud, SAP Commerce Cloud, or SAP CDP, as well as other external systems like mobile apps is advantageous
  • Experience in email marketing, online marketing, and omnichannel customer engagement is crucial. This includes experience with personalised email campaigns, segmentation, and A/B testing
  • Familiarity with HTML, DNS, email protocols, and internet protocols is essential for troubleshooting and integrating with various web-based systems
  • The ability to analyse data, identify trends, and interpret results in order to optimise campaigns
  • Managing projects effectively, including planning, execution, and monitoring
If the role sounds of interest and you want to learn more, please apply. Please include a covering letter that supports your application along with any other supporting information.If your application is successful one of the team will be in touch to arrange an initial conversation!

Ineos