Head of Brand & Creative Services - Global

Arup

  • London
  • Permanent
  • Full-time
  • 6 days ago
Why Arup?At Arup we're dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We're a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Head of Brand and Creative Services - Global to strengthen our MCBD function.The Head of Brand and Creative Services - Global will be responsible for the creation and implementation of Arup's brand strategy, and the delivery of global Creative Services.This role is responsible for developing and executing global brand campaigns, the delivery of creative services to support global marketing campaigns, global internal communication programs, global priority pursuits and bids, and ensuring brand consistency across all markets and channels.
The role also nurtures a network of creative leads across the regions and the management of global external creative services providers and agencies.What the role involvesBrand strategy and management
  • Leading the development and implementation of a forward-looking global brand strategy that strengthens Arup's market position and supports business growth.
  • Defining and maintaining Arup's brand positioning and messaging, visual and verbal guidelines and establishing brand performance metrics.
  • Lead and manage global brand guidelines, processes, systems and templates that support maintaining brand integrity, ensuring consistency (verbal and visual) across all channels and touchpoints worldwide. Including training on best practice application of Arup's brand. This includes responsibility as the business owner for Templafy, spanning content, adoption and use. • Develop and monitor brand health metrics including working with the Head of Research to commission research and competitive analysis to assess brand performance and identify opportunities for brand growth and differentiation.
  • Develop and implement impactful brand campaigns to enhance Arup's global brand presence.
  • Nurture brand ambassadorship across MCBD and broader firm.
Creative services leadership
  • Oversee the global brand and creative services team including creative direction, project management, and resource allocation.
  • Lead a team of designers, copywriters, and other creative professionals to produce high-quality materials.
  • Foster a collaborative and innovative work environment that encourages creativity and excellence.
  • Nurture a highly connected and collaborative creative services network across Arup.
  • Select, procure and manage external providers, agencies and freelancers as required to deliver cost effective and high-quality creative services.
  • Lead the ongoing development of skills and capabilities across the creative agency team and network.
Campaign development and execution
  • Collaborate with MCBD teams to develop and execute integrated marketing campaigns that drive brand awareness and engagement.
  • Manage the creative process for global campaigns and initiatives from concept to completion, ensuring all deliverables meet brand standards and business goals.
  • Monitor and assess campaign performance, providing insights and recommendations for continuous improvement.
Stakeholder Management
  • Build and maintain strong relationships with internal stakeholders, including MCBD colleagues and senior business leadership.
  • Brand ambassador, representing and promoting Arup's brand strategy across the Arup worldwide.
Operations
  • Oversee workflow management, prioritisation and service delivery.
  • Annual budget development and management.
  • Lead the exploration of new techniques and technologies relevant to creative services including the application of AI.
  • Provide regular updates and reports on brand performance, productivity and service quality delivery metrics of the creative services team.
Qualifications and accreditation
Undergraduate degree and/or postgraduate professional qualification in Marketing, Communications, Graphic Design or related field. Or equivalent qualifications.Knowledge and experience
  • Significant experience in senior brand management, creative direction, creative agency management or a related role/s, with a proven track record of success in working globally.
  • Deep understanding of brand strategy, brand management, creative processes, and best practices in the field.
  • Experience in designing and implementing operational efficiency workflow management initiatives, including related tools, systems, processes and offshoring.
Skills and attributes
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of creative professionals.
  • Ability to build strong and highly collaborative working relationships with peers, leaders and other stakeholders.
  • Excellent communication and presentation skills, with the ability to articulate and present brand strategy and pitch creative concepts to a variety of audiences.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup's aims, particularly those of being a 'humane organisation', maintaining 'quality of work', and 'straight and honourable dealings'.
What we offer youAt Arup, we care about each member's success, so we can grow together.Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup's legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.Hiring Range - The good faith base salary hiring range for this job if performed in the United States/Canada is $180,000 to $215,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of the United States/Canada will differ.Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.Different people, shared valuesArup is an equal opportunity employer and will consider applications from all qualified individuals. Every job applicant will be treated equally, fairly and with respect regarding race, colour, ancestry, sex, gender identity or expression, sexual orientation, pregnancy, civil status, age (except as provided by law), creed/religion, political convictions, language, ethnic or national origin, disability/handicap, pardoned record of offences, social condition (marital or family status, receipt of social assistance), and any other ground protected by the applicable human rights legislation.Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion - we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup.Our internal employee networks support our inclusive culture - from race, ethnicity and cross-cultural working to gender, LGBTQ+ and disability - we aim to create a space for you to express yourself and make a positive difference - Discover more about life at Arup at www.arup.com/careers/your-life-at-arup .Our Application ProcessTo understand what to expect next, please visitStay safe online - Arup will never ask for your bank details as part of our recruitment process.Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.#LI-JB2

Arup