Marketing Cloud Specialist
- London
- Permanent
- Full-time
Bionic is a tech-enabled business switching service. We empower small business owners with a radically better way for them to sort their business essentials through smart technology.We're seeking a Salesforce Marketing Cloud Specialist to join our Marketing team in a fast-paced environment, where your ideas will help shape meaningful impact.As a Marketing Cloud Specialist, you'll play a key role in how we communicate with our customers - from service-based messages to marketing campaigns. Everything that reaches our 200,000 customers comes through Marketing Cloud, whether via automated journeys or single sends.You'll be hands-on with campaign builds, automations, data segmentation, and testing, helping us understand the data that drives our communications and ensuring we deliver the right messages, faster. This role is about enabling the team to move quickly through the customer lifecycle, improving retention and creating more opportunities as the business grows.This is a technical marketing role, ideal for someone with 2+ years of experience in Salesforce Marketing Cloud (or a similar platform) who is ready to take the next step in their development with the support of an experienced team.Key Responsibilities
- Support end-to-end delivery of customer campaigns in Salesforce Marketing Cloud, including setup, testing, and deployment across email, SMS, WhatsApp, and print channels.
- Build and maintain journeys, automations, and campaign assets in Journey Builder, Automation Studio, and Content Builder.
- Create and manage audience segments using Contact Builder and SQL queries.
- Implement and test dynamic content using AMPscript.
- Update and build modules using HTML.
- Monitor campaign performance, generate basic reports, and highlight issues or opportunities for improvement.
- Ensure all communications comply with QA standards, GDPR, and internal policies.
- Collaborate with stakeholders in marketing and other departments to ensure accurate briefs, requirements, and timely campaign delivery.
- Stay current on platform updates and best practices, with support for pursuing additional Salesforce certifications.
- 2+ years' hands-on experience with Salesforce Marketing Cloud (or equivalent ESP), including Journey Builder, Email Studio, and Automation Studio
- Comfortable creating dynamic content using Content Builder
- Experience working with customer data and segmentation in Contact Builder
- Confident using SQL for audience segmentation and reporting
- Experience with AMP script and HTML
- Experience with Salesforce integrations with Marketing Cloud
- Solid understanding of campaign QA, testing, and reporting practices
- Expertise in using Excel for reporting
- Experience working cross-functionally with Marketing, Data, and Tech teams
- A proactive, solutions-oriented mindset with an interest in developing deeper expertise in SFMC
- Desirable: Salesforce Marketing Cloud certifications (Email Specialist or Administrator), experience with Cloud Pages and/or SSJS, A/B testing and personalisation strategies, deliverability monitoring, and exposure to Salesforce CRM.
- A naturally curious Marketing Cloud Specialist who enjoys exploring new ideas, tools, and ways of working
- Eager to learn and develop skills, particularly in marketing and data-driven decision-making
- Thrives in a collaborative environment and is happy to support the team wherever needed
- Has strong attention to detail and can efficiently manage and resolve day-to-day tasks
- Comfortable working with data, with experience in Excel and SQL, and able to draw actionable insights
- Brings some marketing experience or background, with a basic understanding of digital marketing and customer needs
- Motivated to take on increasing responsibility, tackle more complex projects, and progress in their career
- Enjoys experimenting, trying new approaches, and finding solutions independently while seeking guidance when necessary
- Initial conversation with one of our Talent Acquisition Team
- 1st stage Teams interview with the hiring managers and technical task
- 2nd stage in-person interview with hiring managers
- Private healthcare cover
- Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies
- Eyecare scheme
- Hybrid working pattern
- 25 days annual leave plus the 8 UK bank holidays, increasing with tenure
- 1 paid family/religious day of leave per year - following successful probation period
- 1 paid charity volunteering day per year
- Option to buy/sell up to an additional 3 days leave per year
- Enhanced maternity, paternity or shared parental leave
- 2 days off for your wedding upon joining, and up to 5 days after 2 years' service
- Flexible working options & a hybrid work approach
- Auto-enrolled salary sacrifice pension scheme
- Life assurance
- Season ticket Loans, salary advances & loans to buy/rent a home - based on tenure
- Cycle to work scheme
- Highflyers incentive, a VIP experience for our high performers across Bionic group to celebrate success
- Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition
- Long service awards