PPC Manager
- Manchester
- £50,000 per year
- Permanent
- Full-time
- Manage and optimise PPC campaigns across multiple platforms to achieve performance targets.
- Conduct keyword research and develop effective bidding strategies for paid search.
- Analyse campaign performance and provide actionable insights for continuous improvement.
- Collaborate with the digital department to align PPC strategies with overall marketing objectives.
- Create compelling ad copy and test variations to maximise click-through and conversion rates.
- Monitor industry trends and competitor activity to stay ahead in the financial services market.
- Prepare detailed performance reports for stakeholders and recommend strategic adjustments.
- Ensure compliance with industry regulations and best practices in paid advertising.
- Proven expertise in managing PPC campaigns within competitive industries, ideally financial services.
- Strong analytical skills with experience in platforms such as Google Ads.
- Hands-on experience with tools like Google Analytics and other campaign performance software.
- A results-driven mindset with a focus on achieving KPIs and ROI targets.
- Excellent communication skills for presenting insights and strategies to stakeholders.
- A proactive approach to problem-solving and the ability to adapt to a fast-paced environment.
- A competitive salary range of £50000 to £55000, based on experience and expertise.
- Permanent position with opportunities for career growth in the financial services sector.
- Convenient Manchester location with a supportive team culture.
- Access to professional development resources and training opportunities.
- An engaging role within a forward-thinking digital department.