
Director of Sales, EMEA, Parks
- London
- Permanent
- Full-time
- Develop and implement strategic sales plans aligned with company goals and growth targets.
- Lead business development
- Expand the company's footprint across the UK, Ireland, and wider EMEA region in line with agreed business goals
- Maintain deep market awareness of competitors, key clients, and industry peers to inform sales strategies and product positioning
- Collaborate cross-functionally with product development, pricing and e-commerce to ensure full alignment between commercial & strategic goals and technical delivery, as well as seamless trade partner and guest experiences
- Lead the delivery and implementation of future ticketing and hotel connectivity technologies, aligning with the company's roadmap
- Ensure consistent use and adoption of sales effectiveness tools (e.g., Salesforce) to drive data accuracy, forecasting, and performance tracking.
- Evaluate current sales processes and ways of working to identify areas for improvement and propose innovative, value-adding solutions.
- Establish and cultivate exceptional relationships with strategic partners and industry leaders
- Fiscal responsibility for sales budget, spending and reporting
- Report on sales performance, insights and forecast future sales trends
- Serve as the senior commercial point of contact for Partners, building trust-based relationships and influencing long-term strategy by understanding their goals and KPIs
- Coordinate with regional and global counterparts to scale success, share best practices, and support business strategy
- Overseeing the day-to-day sales operations, including sales forecasting, budgeting, reporting and resource allocation
- Lead, coach, and empower a high-performing sales team to exceed targets and embrace a performance-driven culture.
- Set clear goals, provide regular performance feedback, and foster professional development and mentoring opportunities.
- Report regularly on sales results, market insights, and future sales forecasts to internal stakeholders.
- Significant experience in sales within the travel sector, ideally in mid or senior management within a tour operator, travel agency, ticket broker or attraction
- Deep understanding of leisure travel within UK & I and the wider EMEA market
- Proven track record of success in achieving sales targets and driving revenue growth.
- Demonstrated success in developing and executing sales strategies.
- Ability to deliver persuasive, data-driven presentations to internal stakeholders, partners, and clients at all levels
- Familiar with API attribute-based pricing e-ticketing solutions and hotel connectivity platforms
- SalesForce experience is desirable
- Knowledge of inbound and outbound travel industry would be advantageous and knowledge of the Theme Park & Visitor Attractions industry is desirable
- An active and knowledgeable networker with high business acumen and strategic agility
- Prior experience in a leadership capacity, managing, inspiring and mentoring sales teams is desirable
- Ability to motivate, coach, and lead a sales team to achieve targets.
- Must have excellent communication and interpersonal skills with the ability to collaborate and communicate effectively and consistently with colleagues and cross divisional stakeholders
- Ability to identify and solve problems effectively and make sound decisions.
- Excellent relationship management and influencing skills
- Excellent presentation skills
- Able to diplomatically work with and influence third parties, both internal and external
- Strong sales and negotiation skills
- Able to work in a matrix organization
- Hybrid role: 3 days a week based out of our London office