Digital Marketing Executive

Castleford, West Yorkshire
£28,000 per year
Permanent
Full-time

5 days ago
Apply easily

Alongside the Digital Marketing Specialist, you will be responsible for creating and executing strategies to improve brand awareness, optimize online user experience (UX), and target the right customers to drive lead generation and eCommerce sales.Overview

Brand awareness, nurture & lead generation - execute our market contact strategy
Website UX - simplify and improve the customer UX and content
Ecommerce - improve the customer journey & drive conversion
SEO - drive organic growth through ongoing optimisation and improved rankings
R.O.I - measure and report our digital marketing return on investment

Benefits

Salary - £27,000 - £29,000 (Experience dependent)
Hybrid working after probation (up to a maximum of 2 days)
37 hours per week - (30 mins for lunch)
Health and wellness benefits
23 days holiday plus bank holidays
Company pension
Free eye tests and flu jabs
24/7 employee assistance programme
Free on site parking
Opportunities for professional development and growth
Dynamic and collaborative work environment

Responsibilities

Assist in the formulation of strategies to build a digital connection with customers
Plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets
To develop our website (UX and online journey)
Utilise our CRM platform to target, nurture and drive lead gen
To help develop our Ecommerce platform to achieve sales targets
To optimise the potential from our social media presence
Be actively driving our SEO efforts (keyword, image optimization etc.)
To implement a calendar of content - campaigns, email, social media (and paid)
Maintain and develop partnerships with media agencies and vendors
To identify new and creative growth strategies through digital marketing.
To measure and report on performance and assesses against goals (ROI and KPIs).
To conduct any other duties as requested within the scope of your knowledge, skills and ability.

Qualifications

Graduate calibre with appropriate marketing qualifications.
At least 2 years of digital marketing experience
CMS experience of company website/s
Proven management of social media platforms.
Proven campaign experience & results - email, social promoted, ppc
Proven experience of SEO/SEM and metadata
Strong experience of web analytics tools (e.g. Google Analytics etc.)
IT skills (Microsoft Office Applications - Word, Excel, PowerPoint).
An independent operator, able to use initiative, predict & solve problems
Full UK Driving Licence.

you're ready to embrace a new challenge and make a real difference within a growing business, we'd love to hear from you!We do our best to make our adverts as specific as possible so that you do not spend your time applying for roles which are not a match. If you meet the criteria for the role we will be in contact with you. If you do not, we will email you to advise you of this. If we feel there may be other roles available for you, we will add your details to our database.Charterhouse Recruitment (Yorkshire) Ltd is committed to a policy of equal opportunities in relation to job applications. A copy of our Diversity Policy is available upon request.Charterhouse Recruitment (Yorkshire) Ltd is acting in the capacity of an Employment Agency for permanent appointments and an Employment Business for temporary assignments.At Charterhouse Recruitment we are committed to protecting your personal data. Please click on the link below to read our privacy notice which provides you with all you need to know about how we will use and process your data.INDCHShare this jobConsultantKatie Henry+441904629009Similar jobsLocation: York, UK
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Charterhouse Recruitment

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Charterhouse Recruitment