Paid Media Manager Hybrid

Forward Role

  • Liverpool
  • £45,000-48,000 per year
  • Permanent
  • Full-time
  • 20 days ago
  • Apply easily
Paid Media Manager£48k
Liverpool - Hybrid (2 days in office)Forward Role are partnering with an established and successful ecommerce business operating multiple consumer brands with a strong digital presence. They're experiencing continued growth and are looking to strengthen their internal paid media capabilities with a commercially-minded professional who can drive performance across their portfolio!This represents an exciting opportunity to join a revenue-focused business where your expertise will directly impact growth across multiple established consumer brands, managing significant budgets and delivering measurable results.The OpportunityWe're seeking a data-driven Paid Media Manager to take full ownership of paid digital media strategy and execution across our client's ecommerce portfolio. This role offers the chance to work with substantial budgets while driving revenue, ROAS, traffic and conversions across multiple established consumer brands.Strategic Campaign Management
  • Develop and manage comprehensive paid media strategies focused on driving core KPIs (revenue, ROAS, traffic, conversions) across multiple ecommerce websites
  • Own the planning, execution and optimisation of high-converting campaigns across all major paid channels
  • Take responsibility for six-figure annual paid media budgets, ensuring optimal allocation and ROI delivery
Multi-Channel Campaign Execution
  • Paid Search: Manage Google Ads and Microsoft Ads campaigns with advanced bid strategies and performance optimisation
  • Paid Social: Execute campaigns across Meta, LinkedIn, and YouTube to drive targeted acquisition
  • Shopping & Display: Optimise Performance Max, Display campaigns, and Dynamic Product Ads for maximum visibility
  • Remarketing: Develop sophisticated retargeting strategies across multiple touchpoints and channels
Performance Analysis & Optimisation
  • Monitor campaigns using SA360, GA4, and Power BI to identify performance optimisation opportunities
  • Conduct daily deep-dive analysis into paid media activity, identifying key performance drivers and underperformance areas
  • Use advanced analytics to diagnose issues, track metrics, and recommend strategic improvements
  • Continuously A/B test ad creatives, landing pages, and audience segments to improve conversion rates
Strategic Leadership & Reporting
  • Provide monthly insights and strategic recommendations to Senior Leadership Team
  • Identify opportunities to scale campaigns profitably while maintaining efficiency targets
  • Present complex performance data in clear, actionable formats for internal teams and senior management
  • Stay ahead of platform updates, digital trends, and emerging channels to drive innovation
Team Development
  • Mentor and support junior team members to develop their paid media capabilities
  • Share knowledge and best practices to elevate the overall team performance
  • Contribute to the development of internal processes and documentation
Essential Experience:
  • 3+ years of hands-on paid media management across search and social platforms with proven ecommerce growth results
  • Deep expertise in SA360, Google Ads, Microsoft Ads, Display, Performance Max, Meta Ads Manager, and LinkedIn Campaign Manager
  • Advanced proficiency with analytics platforms including GA4, Tag Manager, Looker Studio, and Power BI
  • Strong analytical mindset with ability to interpret complex data and translate into strategic decisions
Certifications & Technical Skills
  • Google Ads certifications and Google Partners Scheme participation highly desirable
  • Experience managing substantial budgets (six-figure annual spend) with proven ROI delivery
  • Advanced knowledge of campaign tracking, attribution modeling, and performance measurement
  • Proficiency in bid strategy optimisation and budget pacing across multiple channels
What Our Client OffersProfessional Impact
  • Ownership of significant paid media budgets with direct impact on business growth
  • Multi-brand exposure across established ecommerce portfolios
  • Strategic influence with regular Senior Leadership Team interaction
  • Innovation opportunities to implement cutting-edge paid media strategies
Working Environment
  • Hybrid working model with flexibility (2 days office-based, 3 days remote)
  • Fast-paced, results-driven culture where performance is recognized and rewarded
  • Collaborative team environment with opportunities to mentor and develop others
  • Growth-focused business with ambitious expansion plans
The Role ImpactThis position sits at the center of our client's digital growth strategy, where your decisions and optimisations directly influence revenue performance across multiple consumer brands. You'll be working with established, profitable brands while having the autonomy to innovate and scale performance.The successful candidate will thrive in an environment where data drives decisions, performance is paramount, and there's significant scope to make a measurable impact on business growth.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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Forward Role