
Snacks Senior Brand Manager, Maternity Cover
- United Kingdom
- Permanent
- Full-time
- Provide support at all levels (strategic, creative, analytical, coordination) in the definition of the brand business plans and AOP
- Develop and execute robust integrated plans across innovation & activation platforms that drive business growth and share
- Identify and deliver world-class activations across the snacks brands from ideation to final toolkit, including packaging, promotional mechanic, digital, and PR
- Manage in-market execution working with key x-functional partners to deliver to market
- Lead robust performance analysis to form strategic recommendations for future activity
- Build collaborative relationships with agencies, stakeholders, customers and 3rd party partners Qualifications:
- Strong NPD development and launch experience, ideally experience with breakthrough innovation
- Strong functional marketing experience with a track record of delivering brand growth
- Strong strategic thinking and creative skills, with evidence of analytical/problem-solving skills through career
- Highly skilled presented, communicator & writer, with strong evidence influencing
- Advanced capability in managing 3rd party relationships
- Tenacity and resilience in delivering results and overcoming obstacles
- Strong media and digital savviness, with a clear understanding of how brands grow in a modern marketing world
- You are comfortable with ambiguity & can navigate a cross-functional matrix