Head of Social & Influence - Up to £115k

Golin

  • London
  • £115,000 per year
  • Permanent
  • Full-time
  • 14 days ago
About GolinWe've won multiple Cannes Lions and been named one of the Bravest Agencies on the Planet by Contagious. But for us, it's not about trophies, it's about creating work that earns its place in culture and has real business impact.We're looking for a bold, strategically sharp, and creatively fearless leader to shape the future of social and influencer work across Golin & Virgo. We've won multiple Cannes Lions and been named one of the Bravest Agencies on the Planet by Contagious. But for us, it's not about trophies, it's about creating work that earns its place in culture and has real business impact.And now, we're building the next chapter of our social and influence story.The RoleAs Head of Social & Influence, you'll sit at the heart of PR, social, and creator culture. But this isn't about channel strategy, it's about social-first creative craft. We're looking for someone who knows how content should look, feel, and behave on each platform to break through and earn attention. Someone who doesn't just understand the mechanics of social but lives and breathes how social creativity needs to work.You'll lead our group wide social and influencer offer, working in partnership with senior leadership and clients while empowering and growing embedded teams of social, influencer, and content specialists across each practice area.Key Responsibilities
  • Lead and evolve a best in class, earned first, content driven social and influencer offering across both agencies
  • Develop social first, conceptually strong creative ideas that feel native to platforms, grounded in PR, amplified by culture
  • Build and guide high performing embedded teams of social creatives, content makers, influencer specialists, and strategists
  • Act as the senior creative and strategic lead on new business, shaping social/influence narratives that win pitches and grow accounts
  • Stay plugged into platform trends, emerging formats, cultural shifts, and creator communities, bringing that inspiration into team and client work
  • Inspire teams with creative bravery, mentoring and coaching them to push craft and content quality
  • Represent the agency externally, from client meetings to industry panels
About You
  • A social creative leader with a background in PR, creative, or integrated agencies, someone who has come up through the content and concept side, not just channel strategy
  • Proven experience developing social first, earned driven creative that generates talkability and cultural impact, not just impressions
  • Strong portfolio of content work that feels platform native: TikTok, Reels, Stories, Shorts, you understand what good looks like on each
  • Comfortable toggling between high level strategic thinking and rolling your sleeves up with creative teams on content output
  • A natural collaborator able to partner with client leads, creative directors, and specialists across multiple disciplines and agency brands
  • Confident client partner with strong new business instincts and the ability to position social first creative ideas that land with senior stakeholders
  • Passion for innovation and a challenger mindset, you thrive in ambitious, creatively led environments
This isn't a classic Head of Social role. It's about redefining what earned first social creativity means. About building work that earns its place in people's feeds and in culture.If that sounds like your kind of brief, we'd love to talk.

Golin