Lead Generation Specialist

Michael Page

  • England
  • £20,000 per year
  • Permanent
  • Full-time
  • 25 days ago
  • Apply easily
The Lead Generator role is a critical component within the firms sales function, focused on generating high-quality, high-value leads for the company's unique portfolio of services. Specialising in the initial phase of the sales cycle, the Lead Generator utilises a multi-channel approach to identify and qualify potential leads.Lead Identification and Qualification:
  • Conduct research to identify potential leads within target sectors.
  • Use a balanced mix of social selling, email outreach, and phone calls to make contact with prospective clients.
  • Leverage HubSpot to send personalised, research-driven emails to prospective clients. Follow a structured cadence for email follow-ups, maximising response rates without bordering on intrusion.
  • Conduct introductory calls to qualify leads using criteria, focusing on high-value and complex prospects.
  • Employ a consultative approach to understand the prospective client's needs and pain points, logging these details meticulously in HubSpot
Social Selling:
  • Targeting Connections
  • Utilise LinkedIn Sales Navigator and other advanced social media tools to specifically target decision-makers in high-value sectors.
  • Aim for an actionable network expansion rate of 5% week-on-week while maintaining a focus on quality over quantity.
  • Content Engagement
  • Routinely engage with content posted by potential leads or their companies to establish initial contact subtly and add value to their network.
  • Utilise tools like Feedly to stay updated on industry news, sharing select articles and posts within your network.
  • Personal Branding
Data Mining and Analysis:
  • Gather names, phone numbers, emails, and relevant data to enrich the client database.Use analytics tools to track the effectiveness of various lead generation strategies.
  • Use industry reports, academic papers, and proprietary databases etc.. to identify high-value targets within specified sectors
Pipeline Development:
  • Develop and maintain a consistent pipeline of leads.
  • Collaborate with Sales Development Representatives (SDRs) to ensure seamless transition of leads for further development.
Channel Leveraging:
  • Leverage various channels like LinkedIn, industry events, and partnerships to identify and generate new leads.
Performance Tracking:
  • Utilise CRM tools to document and manage lead data.
Remote Work across Europe|Clear progression opportunitiesA successful Lead Generation specialist should have:
  • Strong research and analytical skills.
  • Excellent social sales experience
  • Effective written and verbal communication skills.
  • Ability to multitask and prioritise.
  • Excellent time management skills.
  • Expertise in using CRM to manage and identify potential leads.
  • Accurate and timely CRM data entry to ensure real-time tracking and assessments.
  • Capable of generating custom reports from CRM for detailed performance and trend analysis within CRM.
  • Highly collaborative with good interpersonal skills.
  • Bachelor's degree in Marketing, Business, or a related field (ideally)
  • A minimum of 3 years of experience in B2B Lead generation for high-value and/or complex services (essential)
  • Proficiency in using CRM software (essential)
Our Client, a full service management business which specialise in B2B debt collection. They are a start up business looking to transition into a scale up. They are starting with four sales hires including this lead generation position with remote working capabilities all over Europe.
  • A competitive salary range of £25,000 to 29,500 per year.
  • An initial 2-week training programme
  • Remote working.
  • Generous holiday leave.
  • The chance to grow and develop within the business.
If you are a driven individual with a passion for sales, this Lead Generation role may be the opportunity you've been waiting for. Don't hesitate - apply now!

Michael Page