Social Media Manager
- Kingston upon Thames
- Permanent
- Full-time
- Lead and execute social-first content strategy across assigned Personal Care brands
- Develop and execute "Always On" social approaches across paid and organic channels
- Identify and capitalise on cultural moments to maximise brand relevance
- Work with insights teams to identify trends and inform creative direction
- Manage social communities and embed brands in relevant conversations
- Collaborate with in-house Content Creators and GenAI designers to develop and optimise content at scale
- Oversee content creation and optimisation across multiple social platforms
- Implement messaging hierarchy for social communities
- Ensure content aligns with brand guidelines while maintaining cultural relevance
- Receive and interrogate briefs from clients and support in brief development
- Coordinate with the Personal Care Centre of Excellence team, sharing highlights and results for your market
- Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels
- Support in development in social channel strategy workstreams
- Plan and create social content calendars
- Present content ideas and brand social strategy to clients
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
- Proven experience in social media management for consumer brands
- Strong understanding of social-first content development
- Creative flair and excellent written communications skills and great copywriting
- Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
- Experience / familiarity with AI-powered content creation tools and optimisation
- Deep knowledge of social platform best practices and emerging trends
- Excellent project management and stakeholder communication skills
- Understanding of social listening and trend identification
- Experience in managing influencer marketing campaigns
- Ability to analyse social performance data and optimise accordingly
- Knowledge of paid social media planning and execution
- Cultural awareness and trend-spotting capabilities
- Works well under pressure
- Ideally, experience and understanding in FMCG/beauty/personal care brand categories
- Strong stakeholder management skills across departments
- Knowledge of social commerce and conversion strategies
- Experience managing multiple brand voices simultaneously
- You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
#LI-JS1 #LI-midsenior #LI-HybridOur values shape everything we do:Be Ambitious to succeedBe Imaginative to push the boundaries of what's possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.