Head of Brand and Content

• Lead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targets
• Develop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)
• Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligence
• Build, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environments
• Serve as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experience
• Establish scalable systems for content operations and brand consistency

• Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leaders
• Leverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICP
• Develop and maintain brand positioning strategies in partnership with the Senior Product Marketing Manager
• Maintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scaling
• Drive measurable business outcomes through brand-aligned content that moves prospects through the buyer journey

• Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scaling
• Create and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materials
• Develop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimization
• Deliver hyper-personalized content experiences across multiple ICP touchpoints
• Own the website strategy in partnership with Head of Growth Marketing

• Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagement
• Create comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis tools
• Identify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curve
• Design and execute omnichannel brand experiences that leverage AI for personalization and optimization

• 7+ years B2B SaaS content marketing and brand strategy experience with proven ability to scale content operations, build brand awareness, and drive demand generation across multiple channels
• Leadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environments
• Strategic thinking with hands-on execution and an AI-centric mindset
• Expertise in marketing automation and AI/ML technologies
• Performance accountability with clear ROI and business impact measurement
• Exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders
• Ability to foster a culture of continuous learning and innovation, particularly regarding emerging technologies
• B2B SaaS experience with understanding of complex customer journeys and stakeholder needs
• Proficiency in optimization techniques and A/B testing methodologies
• Performance accountability for brand and content strategy across all touchpoints and experience in crisis communications and reputation management within a B2B context

• Innovation autonomy: Develop original AI-enhanced brand and content strategies, this is not existing playbook execution
• Future focussed: Implement next-generation AI marketing tools and methodologies
• Strategic + tactical balance: strategy owner with hands-on campaign execution

Attest