Director of Social Media, EMEA

Adobe

  • London
  • Permanent
  • Full-time
  • 21 days ago
Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Challenge:The Director of Social Media is responsible for leading the EMEA social media strategy and operations, across Adobe. Partnering closely with Adobe’s global social media leader, the Director of Social Media will lead a cross-functional team to refine and align the company’s social media strategy across EMEA, supporting the advancement of Adobe’s overall brand and business goals. This role will also partner closely with Regional Marketing, Product Marketing, GTM and Customer Care.What you will do:
  • Lead Strategy: Drive the EMEA social media vision, aligning with global brand goals while tailoring strategies to regional audiences and trends.
  • Create Impact: Oversee engaging, localized content and integrated campaigns that amplify our brand story across all platforms.
  • Inspire Teams: Build, mentor, and empower a high-performing social media team and agency partners across the region.
  • Collaborate Globally: Partner with global and regional marketing, PR, and product teams to deliver unified, impactful initiatives.
  • Measure & Optimize: In partnership with the Global Social Lead, define KPIs, track performance, and use insights to continually refine strategies for growth and engagement.
  • Drive Paid & Influencer Programs: Oversee paid social investments and develop strong relationships with key EMEA influencers and creators.
  • Safeguard the Brand: Lead social crisis management and reputation monitoring across the region.
  • Stay Compliant: Ensure all activity meets local legal requirements, platform policies, and brand governance standards.
  • Infrastructure: Provide regional expertise to influence the selection and implementation of the technology stack and tools that run and scale the social media operation.
What you’ll need to succeed:
  • Proven Leadership Experience – significant experience in social media marketing, and in senior or director-level roles, ideally in multinational or global organizations. B2B & B2C experience needed.
  • Strategic Vision – Demonstrated ability to build and execute large-scale social strategies that deliver measurable brand and business impact.
  • Regional Expertise – Deep understanding of EMEA market dynamics, audience behaviors, and platform trends, with experience localizing content for multiple countries/languages.
  • Creative & Data-Driven Mindset – Ability to balance innovative storytelling with performance insights, analytics, and ROI optimization.
  • Team Leadership – Track record of building, mentoring, and inspiring high-performing teams, including remote and cross-cultural groups.
  • Collaboration Skills – Comfortable influencing and aligning diverse stakeholders across regions, functions, and seniority levels.
  • Crisis Management – Experience handling high-profile social media issues, protecting brand reputation under pressure.
  • Paid & Influencer Experience – Strong background in paid social campaigns, budget management, and working with creators/influencers in EMEA markets.
  • Tech & Tools Proficiency – Familiarity with leading social media management, listening, and analytics platforms.
  • Adaptability – Thrives in a fast-paced, constantly evolving environment with shifting priorities and a willingness to get hands on!
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.Adobe is proud to be an employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

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