Senior Sponsorship Manager

Heineken

  • United Kingdom
  • £60,000-69,000 per year
  • Permanent
  • Full-time
  • 6 days ago
Senior Sponsorship ManagerFunction: MarketingLocation: Remote (hybrid) - with frequent travel to internal, client and customer meetingsSalary: £60,000 - 69,000 depending on experience + annual performance bonus + flexible benefits (15% of base salary can be taken as cash, benefits, or a mix of both) plus full benefits listed below.Contract: Maternity Cover (12 Months)Closing Date: Friday, 12th September. Please note, we may close vacancies early where we receive significant numbers of applications.As the nation's leading pub, cider and beer company and the name behind a host of brilliant brands, we're looking for equally brilliant people to help us on our journey to building a better future.We're looking for someone who's ready to evolve with us, and ready to evolve our sponsorships! If you're ready to brew a new career, apply for our Senior Sponsorship Manager role today!The RoleWe're looking for a dynamic and commercially minded Senior Sponsorship Manager to bring some of the world's most iconic partnerships to life. This is your opportunity to work on high-profile events, including Formula 1, the UEFA Champions League, the Goodwood Festival of Speed, and more, ensuring every activation delivers maximum impact for our brands and consumers.This is a high-visibility role at the heart of HEINEKEN UK, where creativity meets strategic execution. We're looking for an experienced individual who can deliver high impact sponsorships and optimise the value of our partnerships through their team.Key ResponsibilitiesIn this role, you'll be responsible for maximising the return on our sponsorship and event investments, ensuring every activation aligns with brand and business objectives. You will:
  • Act as the business's sponsorship expert, providing strategic guidance on new and existing opportunities to maximise ROI.
  • Lead the planning and execution of major global sponsorship activations, including F1 British Grand Prix, Goodwood Festival of Speed, UEFA Champions League, and more.
  • Drive on-the-ground activation and rights delivery, working closely with internal teams to ensure seamless execution and alignment with brand objectives.
  • Manage high-profile ambassadors and talent partnerships, including contracts, activation planning, and media deliverables.
  • Consult on influencer campaigns, ticketing programs, and prize promotions to amplify sponsorship reach and engagement.
  • Oversee agency and supplier relationships, ensuring best-in-class delivery and value for money.
  • Track and report on sponsorship performance, providing insights that shape future strategies.
  • Champion innovation and creativity, bringing bold ideas that set us apart and deliver for our brand, our partners, and our consumers.
  • Ensure compliance with internal policies and sustainability standards across all sponsorship activities.
This role will involve working cross-functionally with the Brand, Shopper Marketing, Media, and Sales teams, as well as globally with our sponsorship teams, to align and elevate our activations worldwide.About YouWe're looking for someone with experience in owning high-profile sponsorships and delivering high-profile, complex activations. You'll need to be comfortable working at pace, while maintaining focus on quality, ROI, and brand alignment.You'll use your ability to build strong, lasting relationships and influence effectively at all levels of the business to ensure every activation drives maximum commercial and brand value while setting the standard for sponsorship excellence in the FMCG industry.Your experience and skills include:
  • Proven sponsorship and partnership expertise, ideally from a sponsorship agency or brand-side sponsorship team.
  • Talent and ambassador management, including contracts and activation planning.
  • Strong commercial acumen, with experience in negotiation, contracting and third-party management.
  • Ability to manage multiple activations and events simultaneously, delivering at pace.
  • Exceptional relationship-building and influencing skills, both internally and externally.
  • Strategic thinking, with the ability to analyse data, measure ROI, and inform future decisions.
  • Excellent time management, remaining calm under pressure and meeting deadlines.
  • Decision-making skills with awareness of when to involve legal, finance, and other stakeholders.
  • A collaborative yet independent working style, thriving in both team-driven and autonomous environments.
If this sounds like you, we'd love to hear from you.Our BenefitsIn addition to your base salary, you'll also receive:
  • Annual bonus
  • Flexible benefits (15% of base salary can be taken as cash, benefits, or a mix of both)
  • Company funded Private Medical Healthcare
  • Double matched pension contributions (up to 10%)
  • 35 days holiday (with the opportunity to buy/sell)
  • A monthly case of our delicious ciders and beers!
  • Exciting opportunities to develop your career
You'll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we're always working towards being a diverse and inclusive company.The applicationIf you like what you've read and want to explore this opportunity further, please apply with a CV and Cover Letter before the closing date listed at the top of the advert.Please note, we may close vacancies early where we receive significant numbers of applications, so don't delay!If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we're more than happy to review our processes - please feel free to get in touch with us as recruitment@heineken.co.uk.In all likelihood the ideal candidate for this role won't meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we're looking for!Who We Are:We've 150 years of brewing history and are proud of this legacy. Yet we're sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.Apply today to discover Your Future, Untapped.

Heineken