Integrated Marketing Communication Content Specialist

Avantor

  • United Kingdom
  • Permanent
  • Full-time
  • 8 days ago
The Opportunity:Under general supervision, works on internal and external communications projects, including web site & intranet creation, management of media, public relations and press releases. Assists with the implementation of a strategic communications program to help build brand image.Position Summary:At Avantor, we are committed to moving science forward through our products and services that drive successful results with our customers in the life sciences and technology industries. This exciting role within the evolving Global Communications and Brand team will support a global team that enhances and provides new opportunities for our network of suppliers to gain more exposure to end-buyers through Avantor’s distribution channel.This role will be based in the U.S. or Europe and collaborate across functions and work with subject matter experts to build content-based tactics that complement our marcom strategy, partnering closely with internal Creative Services to execute.Responsibility:
  • Create a global content strategy leveraging Avantor and supplier key messages that will be used to inform marketing campaign and channel strategy across the full marketing funnel from awareness to consideration, interest and conversion.
  • Collaborate with marketing teams and internal Creative Services and external agencies to plan, develop and repurpose engaging content for a variety of online and offline channels. Content types include organic social media, website content, emails, presentations, videos, articles, blogs, infographics, case studies, etc.
  • Maintain a matrix of available content to be easily accessed and updated when needed.
  • Support creation of sales assets like presentations, brochures and digital catalogs.
  • Work across multiple functions including integrated marketing communications, internal Creative Services, strategic marketing, portfolio and sales to ideate and build content.
  • Optimize content according to SEO best practices.
  • Collaborate with marketing analytics to monitor and analyze web traffic and user engagement metrics.
  • Ensure compliance with copyright and data protection laws.
  • Stay up-to-date with industry developments and generate new content ideas.
  • Contribute to the development of integrated marketing communication strategic plans aligned to key initiatives and business objectives utilizing offline and digital omnichannel marketing best practices.
  • Tailor content to target customer segments and value propositions for the most strategic workflows/products/services.
  • Develop messaging and content tailored to key personas, audience segments and channels.
  • Apply knowledge of suppliers and the life sciences industry to leverage the whole of Avantor's solutions and capabilities for measurable results.
  • Provide strategic direction to cross-functional partners including the in-house and external creative services and digital teams.
  • Collaborate with strategic marketing, commercial and portfolio teams to integrate inputs into high-performing campaigns.
  • Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance.
  • Support concept development, content creation, and design for marketing materials, digital assets, and trade collateral that effectively communicate product value to customers.
Requirements/Qualifications:
  • Bachelor's degree or equivalent experience in communications, marketing, editorial, brand management or similar role.
  • Strong understanding of SEO, keyword usage and web traffic metrics.
  • Excellent writing, editing and proofreading skills in English.
  • Attention to detail and strong organizational skills.
  • Knowledge of Workfront and other project management systems a plus.
  • Client service mindset and disposition.
  • Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products is a plus.
  • A team player mentality with strong interpersonal skills is key.
  • Operates with a proactive mindset and be geared toward collaborative problem-solving.
  • Amenable to ambiguity and able to see past today; can adjust to meet market demands and business realities with creativity.
  • Ability to work in a fast-paced/high-growth environment. Shares values of taking initiative, accountability, and prioritization.
Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.Why Avantor?Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!EEO Statement:We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.Privacy Policy:We will use the personal information that you have submitted to us in order to consider your application for the relevant role.Your privacy is important to us. Please for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.3rd Party Non-Solicitation Policy:By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

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