
Key Account Manager OTC (field based)
- Castleford, West Yorkshire
- Permanent
- Full-time
- You will manage relationships with national grocery clients and negotiate contracts, CPIs and JBPs across your account base.
- You will develop and execute agreed sales strategies within your account portfolio, focusing on current listings, new product development (NPD), and closing distribution gaps.
- You will negotiate and execute strong instore plans to give maximum visibility for our brands; through range reviews, promotional plans, feature space, POS and innovative solutions all within budget.
- You will work closely with internal teams, including marketing, trade marketing, the OTC director, and your direct line manager, to achieve Annual Operating Plan (AOP) targets and financial budgets for each account.
- You will complete JBPs as needed to meet AOP plans, considering retailer events, TV campaigns, and digital marketing activities.
- You will oversee trade term agreements and implement price increases for the product portfolio.
- You will adhere to all company Standard Operating Procedures (SOPs) within the sales and marketing team.
- You will maintain up-to-date administrative tasks, including retailer nominations and sales tracking.
- Commercially savvy with strong negotiation and relationship management abilities
- An effective team player
- Proven experience in account management
- Experience working with UK retailer accounts
- Prior experience in negotiating JBPs, CPIs, and contracts
- Strong analytical skills for understanding market trends