Product Marketing Manager, Commercial

GoCardless

  • London
  • £61,600-92,400 per year
  • Permanent
  • Full-time
  • 20 days ago
About Us at GoCardlessGoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia, Portugal and the United States.At GoCardless, we're all about supporting you! We're committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner - we're here to help!And remember: we don't expect you to meet every single requirement. If you're excited by this role, we encourage you to apply!The roleOur overall company vision is to build the world's bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in our core markets. Make no mistake, we are building a category and we intend to own it. To achieve this, we need someone with the right blend of commercial acumen, market insight, and executional excellence.This role sits in the Commercial Strategy team, reporting to the Head of Commercial Product Marketing, and supports all GoCardless global regions. You will take full ownership of key commercial product marketing programs - from initial set up through to scaling them into repeatable, high-impact initiatives. Your focus will be on building and maturing programs that empower our global GTM teams with the messaging, positioning, and enablement they need to win in sales-led motions across multiple markets.Success will be measured by your ability to act as the connective tissue between product and commercial teams - translating market, segment, and vertical insights into strategies that drive positioning, sharpen competitive differentiation, and deliver tangible commercial outcomes. You will work hand in hand with stakeholders across product, sales, and marketing to ensure our go to market approach is consistent, compelling and globally scalable.What excites youIn the Commercial Strategy team at GoCardless, Product Marketing is all about making sure our world-class products translate into global commercial success. In this role you'll help bridge the gap between product, market insight, and our global GTM teams, ensuring we win in every region we operate.
  • Equipping our customer facing teams to win - you'll make sure our brand, demand generation, sales, partnerships, and customer teams have the right positioning, messaging, tools, and data-driven proof points to outcompete the market.
  • Scaling commercial programs, not just launches - rather than managing one-off launches, you'll design and roll out repeatable, high-impact commercial PMM programs across multiple regions - built to maximise adoption and sales impact.
  • Deep market and segment intelligence - you'll act as a market, segment, and vertical expert - listening to and understanding customer needs, competitive dynamics, and buyer behaviour to guide our GTM decisions for both existing customers and new prospects.
There's a lot of work to be done, but one of our key tenets for 2025/26 is “do fewer things, better”. We want to select the activities that will have the maximum impact on the commercial outcomes and focus on them. Key outcomes and supporting responsibilities will include:Generate demand by:
  • Defining and evolving our ideal customer profiles (ICPs) and personas
  • Owning the platform proposition for prospects and partners
  • Driving a consistent messaging framework for global demand campaigns and SDR outreach
Support sales to win by:
  • Building competitive, value led collateral for targeted GTM execution across the funnel
  • Equipping the sales organisation with enablement tools that improve win rates and deal velocity
Help retain and grow customers by:
  • Accelerating onboarding, activation, and adoption
  • Driving share of wallet (SoW) and product usage growth
  • Proactively surfacing cross-sell opportunities and positioning GoCardless suite at the right time, in the right way
What excites us
  • You have strong quantitative analytical skills and are experienced in extracting insights from data.
  • You know that talking to customers is the best way to understand the challenges they face, and frequently do so.
  • Prior experience of taking innovative new B2B products and features to market across different segments.
  • You believe that product launch doesn't stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products.
  • You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research.
  • You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more!) to solve customers problems.
  • You enjoy working independently, given a set of objectives.
  • You also enjoy cross-functional work with disparate areas of the business.
  • You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team.
We don't expect you to meet every requirement. If you're excited by this role, we encourage you to apply.Base salary range: £61,600 - £92,400Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.The Good Stuff!
  • Wellbeing: Dedicated support and medical cover to keep you healthy.
  • Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
  • Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
  • Equity: All permanently employed GeeCees get equity to share in our success.
  • Parental leave: Tailored leave to support your life's great adventure.
  • Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.
Life at GoCardlessWe're an organisation defined by our ; We start with why before we begin any project, to ensure it's aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.Diversity & InclusionWe're building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here's where we stand:
  • 45% identify as women
  • 23% identify as Black, Asian, Mixed, or Other
  • 10% identify as LGBTQIA+
  • 9% identify as neurodiverse
  • 2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives as well as our latestSustainability at GoCardlessWe're committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the , we're working towards a climate-positive future. Check out our sustainability here.Find out more about Life at GoCardless via , and .

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