
Client and Market Development Associate Manager, Global Aerospace & Defence and Global Real Estate Sectors
- London
- Permanent
- Full-time
- Oversee the execution of the client and marketing strategy for both the global aerospace & defence and global real estate and sectors.
- Ensure the sector is managing marketing spend effectively and in line with budget, as well as measuring ROI.
- Ensure that the firm's global sector expertise is sufficiently visible and leveraged by partners and associates in their relationship-building efforts.
- Work with global stakeholders to lead on product and sector strategy, ensuring the right partners are deployed on the right opportunities, ensuring partners are getting the business development support they need in key growth areas, and identify and address client development and marketing needs.
- Work in close collaboration with global practice area leads, including our aerospace & defence and global real estate and practice teams and local offices, to ensure a cohesive and cross practice/cross office go to market approach is deployed.
- Ensure the above groups are investing the right amount of time and effort on their priority sector clients and prospects.
- Drive more disciplined client outreach and client relationship activity across the sector.
- Foster and encourage more cross-product collaboration through internal communication channels (articles, newsletters etc.).
- Ensure client relationship building and reputation enhancing opportunities are maximised through flagship marketing and events programmes.
- Ensure lawyer teams are well prepared and rehearsed for pivotal business development and relationship meetings with clients and prospects through the support they receive from their C&MD leads.
- Leverage the Client Insight & Business Intelligence Team and other sector teams to provide insight on clients and sectors to inform strategic marketing decisions and support client development.
- Lead on/work on must-win cross practice and international proposals.
- Increase the visibility of upcoming and planned client meetings that, ultimately, drives more cross-selling.
- Lead on planning and preparing communications out to core groups within the sector, including managing various channels such as newsletters, calls and offsites.
- Ensure core marketing and pitch materials for each group are kept updated and accessible on the Firm's pitch database ("Foundation").
- Continuously raise the bar of the C&MD team in the way that they support the above groups and help their teams to build stronger client relationships and profiles in the market.
- Facilitate collaboration between the team and legal professionals to ensure a cohesive approach to market positioning and client engagement.
- Overall, ensuring the Firm is viewed as a market leader in the aerospace & defence and real estate sectors globally.
- Managing all financial and wider business activities in the sector, acting as a point of contact between the Sector Leads and stakeholders and providing insight into the most essential projects. You will prioritise and coordinate critical issues and find essential information that is pertinent for the Sector Leads to have in order to make good business decisions.
- Collaborating with the sector leadership in the creation and execution of the sector business development and marketing plan.
- Leverage firm knowledge resources to build and maintain an astute knowledge of the trends within the aerospace & defence and real estate sectors to inform nimble client opportunity spotting.
- Packaging and promoting the firm's expertise across products and assets and creating and maintaining the marketing collateral necessary to cross-sell our expertise internally and to clients.
- Leveraging available resources to identify new sources of work, new business leads for the sector and proactively share and follow-up on opportunities with key client teams, offices and practice areas.
- Direct involvement in client programme and related initiatives (including client targeting and product specific business development).
- Working with our Brand, Communications and Public Affairs team who will be responsible for raising the profile of the Firm's sector capabilities in key markets across the spectrum of marketing and PR channels including social media, PR opportunities; memberships of trade bodies.
- Overseeing and delivering on several international flagship events, including working with local teams to target clients and support on the ground arrangements.
- Ensuring that all profile-raising activities through a sector lens, such as directories and awards, are supported by local offices and practice areas.
- Being the key point of contact globally for Aerospace & Defence as well as Real Estate sector related enquiries.