CRM Manager

Randstad Enterprise

  • Greater London
  • Permanent
  • Full-time
  • 41 mins ago
Join us as a Marketing Automation Manager (CRM) and help shape the experience of thousands of individuals navigating career transitions and professional growth. Working remotely as part of our global talent marketing team, you'll use CRM insights to deliver personalized, timely communications via email, SMS and WhatsApp. Your work will support both our outplacement services and coaching programs, ensuring individuals receive the right guidance and encouragement at every stage of their journey. You'll collaborate across cultures and disciplines in an environment where support, creativity, and growth go hand in hand because at Randstad: together we grow.What You'll Do:
  • Marketing Automation & Campaign Management: Design, build, and manage automated email and SMS campaigns to support outreach, onboarding, and ongoing engagement. You'll create audience segments based on complex data sets and set up behavior-triggered workflows to ensure timely, relevant communications. Success means delivering effective nurture, reactivation, and transactional campaigns that are continually optimized through A/B testing and performance insights.
  • Data Analysis & Performance Reporting: Maintain campaign dashboards, track performance metrics, and translate data into actionable insights. You'll help refine targeting, inform strategy, and continuously improve marketing performance through audience analysis and reporting.
  • Content Branding & Review (Automation Focus): Review country-specific email templates to ensure alignment with global brand guidelines. Familiarity with design tools like Figma or Photoshop is a plus for creating or adjusting visual assets.
  • Continuous Improvement: Apply continuous improvement practices to marketing automation performance by testing, iterating, and evolving how we engage our audiences across the funnel.
What You'll Need:
  • Experience: Proven professional experience on a digital or content marketing team, with a strong focus on marketing automation and email campaign management.
  • Technical Skills:
  • Marketing Automation Platforms: Experience with marketing automation platforms such as HubSpot, Marketo, Mailchimp, SendGrid, Taxi for Email, and Cross Engage (now Activate Pro) is essential. While you don't need to know them all, familiarity with similar tools is expected. We're always evolving our tech stack, so the ability to learn new platforms quickly is a strong advantage
  • Email & Web Design: HTML, Microsite, and email designing experience.
  • Data & Analytics: Strong Excel skills, experience with analytics and tag-management solutions (e.g., Google Analytics), and strong data intelligence.
  • Strategic Thinking & Problem-Solving: Ability to think ahead, solve complex challenges, and translate vision into actionable plans. You're independent, detail-oriented, and take ownership of your outcomes.
  • Project Management: Strong organizational skills with the ability to manage multiple projects in a deadline-driven environment.
  • Collaboration & Communication: Experience working with global, cross-functional teams and managing stakeholder expectations. Excellent written and verbal English communication skills, with a solid understanding of content localization and internationalization. A collaborative team player with strong conceptual thinking and the ability to connect ideas across contexts.
What will you get in return?
  • You'll be part of a people-first culture built on empathy, inclusion, and belonging. Leaders actively prioritise your well-being and personal development, helping you thrive and grow in your career.
  • The opportunity to shape your own career path with internal mobility, international exposure, and a fully flexible, remote-friendly working environment.
  • A competitive salary, an unrivalled share purchase plan, and generous benefits including performance bonuses, insurance, and employee discounts.
What next?If you're excited about helping people navigate career transitions through thoughtful, data-driven marketing, we'd love to hear from you. Apply now and start creating lasting opportunities with us.About RandstadRandstad Enterprise is known across the globe for its reputation and success in strategic talent acquisition, recruitment and talent management solutions. It includes Randstad Sourceright, Randstad Risesmart and Randstad Enterprise Group.We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact the Internal Talent Acquisition (ITA) team.Competencies: Intellectual strength, agility, excellent execution, self-motivation, problem-solving, attention to detail, proactivity, ownership and accountability, data-driven, time management and prioritization, conceptual thinking, and a team player mindset. You'll be self-motivated with critical attention to detail and deadlines, and possess the ability to work independently and as part of a team, driving for outcome over output.

Randstad Enterprise