Marketing & Business Development Manager – London
Blue Legal
- London
- Permanent
- Full-time
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent Date posted: 26/03/2024A top-ranked international accountancy firm are looking for a Marketing & BD Manager to join their Real Estate group. You will play a pivotal role in shaping and implementing strategic business development and marketing initiatives to drive growth plans and achieve overall firm strategy.The Responsibilities:
- Design, develop and deliver strategic marketing & BD plan and projects, working closely with the group lead.
- Advise on marketing & BD strategy and plans to support agreed budgets and ROI.
- Monitor marketing spend to ensure it is in line with the sector budget and used towards the strategic growth plan.
- Ensure marketing activity and strategic plans are centred on key clients and targets.
- Work with the in-house digital copywriter to deliver content that is on message and to pre-agreed deadlines.
- Drive campaign engagement and liaise with regional BDMs in executing sector-focused strategies.
- Contribute to the sales pipeline by identifying and pursuing high-value targets.
- Proactively identify market trends and opportunities for new business leads.
- Identify PR opportunities and collaborate with the Sector PR Manager to develop press release content.
- Experience of working within a professional services environment.
- Experience in the real estate/construction sector.
- A strong Marketing and BD skill set, commercial in approach and able to bring the marketing / BD plan to life.
- Educated to a professional qualification/degree level with a demonstrable commitment to ongoing learning.
- Able to influence and challenge client-facing teams (incl. partners) in a constructive and collaborative manner.