Are you a creative, dynamic marketer with a passion for storytelling and great content?As Marketing Executive you will be responsible for planning and implementing campaigns, as well as supporting members of the nonfiction marketing team on delivering integrated and innovative campaigns for some of our biggest brands.HarperNonFiction is one the UK's leading entertainment and lifestyle publishers home to some of the biggest names and bestselling brands in nonfiction, with authors including Peter Kay, Jay Shetty, Debbie Harry, Sarah Rossi, Marcus Wareing, Charlie Higson, Adam Buxton, Boris Becker, The Good, The Bad & The Rugby and The Map Men. Complimented by our quality narrative imprint Mudlark, true life stories imprint Element and lifestyle imprint Thorsons, you will have the opportunity to be fully involved with our eclectic, genre-defining list across memoir, music, sport, self-help, personal development, cookery, health & fitness and gift.This new role comes at an exciting time of expansion and change for us and you'll have the opportunity to develop yourself and play an important role in our continued growth.Key tasks and accountabilitiesAssist in developing and executing integrated campaign plans to meet marketing strategies and deliver against sales targetsDevelop engaging social and digital content to promote our authors and brandsAssist with key company, marketing, and sales events and presentations including compiling decks, working with internal and external design teams and general support at eventsAssist implementation of paid social and display advertising campaigns including writing engaging copy, working on high quality asset creation and audience targetingLead marketing on smaller campaignsCreate print and digital consumer-facing promotional and retailer-facing sell-in materials (e.g. POS, proofs, digital assets and decks)Create and implement plans on key HarperCollins and author social, website and email channels including asset creation and copyBuild webpages and landing page via CMS builder to promote books and competitionsAssist and, on certain projects, lead briefing of external design and media agencies for digital, audio, print and OOH advertisingAssist in preparation and on-set at author video and photography shootsManage campaign budgetsProvide general marketing support to senior marketing teamStaying up-to-date with latest marketing and industry trends and sharing new learnings, interesting campaigns or ideas with teamAct is first point of contact for group marketing functions for social media and email content and metadata including attending relevant meetingsAttend and assist at key launch and industry eventsSkills requiredBasic marketing experience in a content, media or similar business - or qualification in that areaA team player with strong interpersonal and communication skillsDemonstrable enthusiasm for marketing in all its forms across different media and platformsCreative with an enthusiasm for social media and an interest in developing great content and partnershipsExperience managing multiple projects at a timeEnthusiasm for books and entertainmentDesirable:Strong eye for designGood tech and design skills including using photoshop and video editing softwareExperience with database and social media management platforms (e.g. Hootsuite)BenefitsHybrid working model (3 days in the office)28 days holiday plus bank holidaysPrivate healthcare cover and life assuranceSummer HoursFree access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portalRelocation Rent Support LoanEmployee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at WorkUnlimited training on our Learning and Development portalVirtual GP and eyecare vouchersGym membership discountOnsite physiotherapy (London only)Charitable donation matching and 2 volunteering daysWe're a certified Carbon Neutral companyFree e-books and audiobooks, newspaper subscriptions and discounts on booksSubsidised canteen and retail discountsOnsite prayer roomIf you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to with subject heading 'Vacancy Query' plus the job title and we will aim to get back to you within 5 working days.Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.
