Conversion Rate Optimisation (CRO) Director

Informa

  • London
  • Permanent
  • Full-time
  • 3 days ago
  • Apply easily
Company DescriptionAt Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact. We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research. We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to have earned the #3 spot in Glassdoor's Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues. In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.Job DescriptionThis role is based in 5 Howick Place, LondonPurpose of role:As CRO Director, you will lead the adoption, growth, and maturity of CRO practices across One Informa—enhancing user journey optimisation, advanced segmentation, and embedding an agile test-and-learn culture across the marketing community. You will set the standard for CRO excellence, guiding teams in delivering data-driven, customer-focused strategies that drive measurable impact.You will work with Group Marketing and Divisional CMOs, aligned to One Informa roll out plans, to support in developing and implement data-driven strategies for around 5-6 events per year, that increase high-quality user engagement and significantly boost conversion rates across key customer touchpoints. Combining strong analytical expertise with creative problem-solving, you will enhance user experiences, personalise journeys, and maximise conversion opportunities for events audiences.What you’ll be doing:Setting CRO Strategic Direction and Standards
  • Lead the development and expansion of the CRO Centre of Excellence across One Informa (starting with the B2B events business), promoting broader adoption of CRO methodologies and embedding a culture of experimentation within the marketing community.
  • Educate stakeholders on CRO principles and foster a data-led optimisation mindset through the Centre of Excellence.
  • Define and document Informa’s approach to CRO, including processes and ways of working that support consistency and scalability.
Strategy Development & Implementation
  • Design and implement comprehensive CRO strategies that align with business objectives and deliver measurable outcomes.
  • Build structured testing roadmaps and prioritise initiatives based on impact potential.
  • Establish and champion best practices and methodologies to ensure consistency and quality across teams.
Testing & Experimentation
  • Lead A/B, multivariate, and split testing programs across key digital touchpoints.
  • Develop statistically sound experiments with clear hypotheses and success metrics.
  • Analyse results and translate findings into actionable insights to inform future activity.
Data Analysis & Insights
  • Conduct detailed analysis of user behavior, conversion funnels, and digital journeys to uncover barriers and opportunities.
  • Leverage both quantitative data and qualitative feedback to guide optimisation strategies.
  • Create clear, insightful reports and dashboards that support decision-making across the business.
Cross-functional Collaboration
  • Partner with UX/UI, content, marketing, product, and development teams to ensure CRO insights are embedded into templates, campaigns, and product experiences.
  • Collaborate across departments to align optimisation efforts and share learnings.
Tool Management & Innovation
  • Work closely with C-Tech and IIRIS to manage the CRO technology stack and define evolving business needs as the CX landscape progresses.
  • Represent the CRO and marketing perspective in technology councils and taskforces—particularly those involving platforms like Encore and registration solutions—to ensure optimisation remains a priority.
  • Stay informed on emerging CRO tools, technologies, and trends, and share relevant insights with stakeholders.
  • Define a unified approach to AI adoption in CRO, supporting greater efficiency and performance across the organisation.
  • Innovate in your approach to testing and optimisation, tailoring strategies to different audiences, clients, objectives, and user behaviors.
What you will produce:
  • Comprehensive CRO strategies and testing roadmaps aligned to business goals
  • Detailed test plans with clear hypotheses, methodologies, and success criteria
  • Monthly performance updates to track progress and share key wins
  • Quarterly and annual reports that summarize performance, insights, and future focus
  • CRO training courses and practical guides for teams across the business
  • Best practice sessions, playbooks, and supporting resources to embed CRO thinking
  • Documented CRO processes and ways of working to ensure consistency and scalability
  • Recommendations for tech improvements and new tooling based on evolving needs
  • Insight dashboards and visualizations to make data accessible and actionable
How you will measure success:
  • Increased adoption of agile test and learn methodologies and A/B testing
  • Increased data and analytics proficiency and embedding of a data driven culture
  • Reduction in drop-off rate
  • Transition rate increase
  • Conversion rate increase
  • Audience conversion uplift
  • MQLs and conversion uplift
  • Audience revenue uplift
  • MQL revenue uplift
QualificationsWe’d love to hear from you, especially if..
  • You take a customer-centric approach to everything you do: you deeply understand their needs and let that insight shape your priorities and focus.
  • You champion great UX: you apply design principles that elevate every customer touchpoint
  • You deliver CRO that works: your strategies are data-led and drive measurable results.
  • You turn data into decisions: complex analysis leads to clear, actionable insights.
  • You test with confidence: statistical significance and smart experimentation guide your approach.
  • You bring ideas to life: your working knowledge of HTML, CSS, and JavaScript supports hands-on implementation.
  • You track what matters: you use tools like Hotjar, Clarity etc to uncover real user behaviour
  • You tailor experiences: you leverage CRO platforms to personalise and segment effectively.
  • You know your numbers: GA4, GSC, and GTM are core to how you measure and optimise.
  • You keep things moving: you manage projects efficiently—even in high-pressure, fast-paced settings.
  • You drive change: you inspire teams and embed a test-and-learn mindset to fuel continuous improvement.
Additional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atOur benefits include:
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .

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