
Paid Search Specialist
- Eastleigh, Hampshire
- £35,000 per year
- Permanent
- Full-time
- Ensure the smooth daily running of B&Q’s paid search campaigns across Google Ads and SA360
- Execute and optimise activity across Performance Max, Shopping, Local Inventory Ads (LIA), and Text Ads
- Manage the end-to-end campaign lifecycle – from setup and launch to daily bid and budget optimisation
- Use tools such as Google Ads, Google Ads Editor, SA360, and spreadsheet-based bulk uploads to manage and streamline activity
- Collaborate with the wider Paid Search team to share performance insights, testing results, and opportunities
- Monitor campaign performance, flag issues, and take proactive steps to improve ROAS
- Coordinate with internal ecommerce, trading, and product teams to align campaigns with business priorities and stock availability
- Support with performance reporting and contribute to the development of testing strategies where relevant
- At least 2 years’ hands-on experience managing paid search campaigns, ideally within large-scale ecommerce accounts
- Proven knowledge of Google Ads, Google Ads Editor, and Search Ads 360 (SA360) is essential
- Confident using spreadsheets for bulk campaign uploads and reporting (Excel or Google Sheets)
- Strong understanding of key Google ad formats including Performance Max, Shopping, LIA, and Text Ads
- Detail-oriented, analytical, and proactive with a focus on performance metrics and commercial outcomes
- Ability to work collaboratively in a team environment, with strong communication and time management skills
- A passion for digital marketing and a curiosity for ongoing innovation