Senior CRM Manager | LOOKFANTASTIC
The Hut Group
- Manchester
- Permanent
- Full-time
- Support the Retention Director and Head of CRM in delivering LOOKFANTASTIC's CRM strategy across email, push and SMS for the EU and ROW markets.
- Develop plans to meet and exceed commercial targets whilst delivering an optimal customer experience.
- Create and optimize customer journey maps to enhance the overall customer experience.
- Identify touchpoints for improvement and implement strategies to maximize customer satisfaction, retention and lifetime value.
- Planning, implementation & reporting of a regular testing framework across each CRM channel, aligned to overall strategy.
- Contribute regularly to trading meetings and communicate to senior stakeholders to update on the performance of campaigns within CRM channels.
- Forecast CRM performance to meet agreed KPIs and targets, identifying gaps and proposing cohort-driven solutions.
- Manage, motivate and develop a team to deliver campaigns and communications to meet targets, whilst supporting their personal goals and objectives.
- Keep up to date with the latest industry trends, legislation, and the implications for our business.
- 5+ years in a CRM role with direct line-management experience
- Retail & E-Commerce experience is highly advantageous
- Strategic thinker who can challenge the status quo and translate top line objectives into initiatives that can drive results
- Experience in using enterprise-level CRM platforms
- Very confident using data and comfortable with Google Analytics and Tableau
- Highly articulate and confident communicator with strong influencing skills
- Ability to work with multiple stakeholders in a fast-paced environment
- Self-motivated multi-tasker able to handle multiple projects with good time management
- Commercially aware and able to forecast performance and deliverables
- • Competitive Salary
- Company Pension Scheme - Matching up to 4%
- 25 Days Annual Leave plus Bank Holidays plus Birthday Leave
- Enhanced Maternity and Paternity Policy
- Enhanced Compassionate Leave
- Cycle to Work Scheme, Tech Scheme & More…
- Access to On-Site Doctor, Physio, Gym and Shop
- Commitment to Continued Learning and Development Through our Bespoke L&D Offering
- Exclusive Discounts off THG Brands
- Many More...