Senior B2B Marketing Manager
NALA
- London
- Permanent
- Full-time
, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia. , our B2B payments infrastructure, is powering global payments.Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever.Join us in building🙌 Your MissionAs a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers.This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing. You’ll play a key role in refining Rafiki’s voice, increasing brand awareness, and implementing marketing initiatives that support business growth.With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well. If you’re looking for a role where you can build something meaningful and drive real results, we’d love to hear from you.🎯 Your Responsibilities in this Role
- Develop and execute Rafiki’s marketing strategy, focusing on brand awareness, lead generation, and customer engagement.
- Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest.
- Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives.
- Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion.
- Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space.
- Analyse and report on marketing performance, using insights to refine strategies and improve ROI.
- Support Rafiki’s expansion into new markets, ensuring a strong brand presence as we scale beyond Africa.
- Experience in brand building, developing and executing marketing strategies that drive awareness and engagement.
- Strong background in digital marketing, with a focus on content creation across multiple channels.
- Proven experience in successfully launching new websites, including managing projects from planning to execution.
- Experience in the payments industry, with an understanding of its dynamics and challenges.
- Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management.
- Experience in event planning and execution, such as industry roundtables and networking events.
- Final Interview with our COO (30 minutes)
- 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
- Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
- Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
- Global Workspace: Get access to WeWork locations worldwide.
- Learning Budget: Fuel your growth with $1000 annually for learning and development.
- Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
- Monthly Socials: Join fun social events every month for great times.
- Free Coffee: Enjoy barista-style coffee at your fingertips.
We are sorry but this recruiter does not accept applications from abroad.