Technical Sales Manager

SER Limited

  • Birmingham
  • £70,000 per year
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
Technical Sales Manager — Food Processing EquipmentLocation: Central UK (field-based with hybrid home working)
Job Type: Full-time, PermanentCompany OverviewJoin one of the UK’s largest and market-leading suppliers of food processing equipment, serving the meat, fish, and poultry sectors. This business is a true leader in primary, secondary, and further processing solutions, known for its innovation, quality, and trusted partnerships with some of the industry’s biggest names.Role OverviewWe are seeking a highly motivated and experienced Technical Sales Manager to drive capital equipment sales across the UK. In this role, you will be responsible for selling a comprehensive range of advanced food processing machinery to major clients throughout the country.You will focus on penetrating the UK market, managing high-value sales cycles, and targeting new business opportunities, particularly with blue-chip manufacturers and food production facilities.Key Responsibilities
  • Develop and execute sales strategies to achieve and exceed annual targets (approx. £2.5 million).
  • Manage the full sales process, from prospecting and lead generation to proposal, negotiation, and closing.
  • Build strong relationships with stakeholders at all levels, from directors to engineering managers.
  • Identify and win new business opportunities, while also growing existing accounts.
  • Conduct site visits, understand factory operations, and recommend tailored solutions.
  • Represent the company at industry events, trade shows, and client meetings.
  • Prepare accurate proposals and quotations for projects ranging from £100,000 to £1 million+.
  • Collaborate closely with internal teams to ensure smooth project delivery and customer satisfaction.
Candidate Profile
  • Proven track record in capital equipment sales (ideally 5–7 years), selling into factories and industrial sites.
  • Experience in food processing or packaging machinery is highly advantageous.
  • Strong network and understanding of the UK food manufacturing sector, especially within meat, fish, or poultry.
  • Confident in managing long, complex sales cycles with high-value orders.
  • Excellent communication and relationship-building skills at all levels.
  • Self-driven, target-oriented, and capable of working independently.
  • Based centrally in the UK, with flexibility to travel regularly nationwide.
Package & Benefits
  • Competitive basic salary with an excellent commission structure
  • Company bonus scheme
  • Attractive pension plan
  • Death in service cover
  • 25 days holiday plus bank holidays
  • Hybrid home working
  • Opportunities for professional development and career growth
How to ApplyIf you’re ready to take on a challenging and rewarding role with a true market leader, we want to hear from you.Please contact Dan Walton on 01254 781300 for a confidential discussion.SER-IN

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