B2B Marketing Manager

digiLab Solutions

  • Exeter
  • Permanent
  • Full-time
  • 14 days ago
Summary:digiLab is a pioneering AI company that helps enterprises transform complex challenges into innovation with uncertainty quantification, explainable AI and MLOps. Working with organisations in highly regulated or safety-critical industries to solve their complex engineering, infrastructure or data challenges, digiLab specialises in solving problems where data is sparse or uncertain. Having grown from a small team of leading mathematicians and data scientists, digiLab teaches your teams how to solve their grand challenges using a secure AI platform, alongside expert consultancy. digiLab's platform - the Uncertainty Engine is a no-code agentic AI platform that combines data, models and workflows to connect a trustworthy AI digital thread through an organisation.This full-time position (Monday to Thursday - we don't work Fridays), reporting to the Head ofMarketing.What we're looking for:We're seeking a highly motivated B2B Marketing Manager with exceptional experience in demandgeneration and Account-Based Marketing (ABM) within the B2B Tech space. With experience acrossthe full Marketing mix, you will be responsible for developing and delivering B2B Marketing strategiesand campaigns, targeting global enterprises across a range of industries and geographies. This is anexciting opportunity to make an impact by enabling Marketing to become a real business growthengine for digiLab.What you will be doing with us:As a B2B Marketing Manager at digiLab, you will be responsible for:
  • Developing our proposition
  • Craft positioning and messaging that articulates and differentiates the value of digiLab to enterprises.
  • Tailor messaging to different buyer personas: e.g. technical (CTO, Head of Data Science etc) vs. business (COO, Innovation Lead etc)
  • Generating and nurturing enterprise leads
  • Create integrated ABM campaigns to attract and engage enterprise prospects.
  • Leverage educational content to move leads through a technical sales cycle.
  • Developing thought leadership content
  • Partner with internal subject-matter experts to produce thought leadership content that showcases our expertise.
  • Position executives and founders as thought leaders through content such as guest posts, speaking slots, and podcast appearances etc.
  • Managing our digital presence
  • Ensure the website and social channels clearly communicate our proposition, use cases, ROI, and differentiation of our AI solutions.
  • Use digital marketing techniques (e.g. SEO, PPC) to target industry-specific pain points and support ABM campaigns.
  • Managing company and industry events
  • Work with relevant sales teams to manage our presence at industry conferences and events.
  • Manage a schedule of digiLab run events such as webinars and in person events.
  • Enabling Sales with relevant content
  • Align closely with product marketing, business development and technical sales teams to develop relevant and impactful sales enablement material.
  • Monitoring industry trends and competitors
  • Stay on top of emerging AI technologies and competitors in adjacent spaces.
  • Adjust positioning and campaigns in response to tech developments or funding announcements.
  • Manage budgets and agencies
  • Oversee agency relationships (e.g. PR, creative, digital), allocating budget to high- performing channels.
  • Forecast and report ROI to Marketing and business leadership.
What Skills we are looking for:
  • Significant experience in B2B Marketing for technology solutions.
  • Experience of B2B Marketing in international markets.
  • Ability to understand technical solutions and translate complex technical language into value-driven messaging for non-technical stakeholders.
  • Experience of developing GTM strategies for technical solutions targeting enterprises and verticals (e.g., Energy, Engineering, ).
  • Deep expertise in demand and lead-generation strategies, especially Account Based Marketing (ABM).
  • Experience with LinkedIn marketing and thought leadership content creation.
  • Proven experience of managing external Marketing agencies.
  • Expertise using Marketing automation strategies and tools.
  • Excellent project management and communication skills.
  • Demonstrable experience of collaboration with Product and Sales teams.
  • Expertise in managing webinar and events (company and industry).
  • Understanding how regulatory landscapes impact AI buying behaviour.
  • Ability to analyse data, track ROI and provide actionable insights.
In addition, some ‘nice to haves' are:
  • Experience of using tools such as Canva for basic design creation.
  • Certifications in Google Analytics, Google Ads, or similar platforms.
Location:This role is based on-site at digiLab's offices on the Quay, Exeter.Our Culture and ValuesAt digiLab, we prioritise work-life balance with a 4-day workweek (Monday to Thursday), offering a full-time salary and three-day weekends every week! Our team is built on strong connections, with regular socials like game nights, bouldering, and paddleboarding.We foster a culture of innovation, trust, and collaboration. Our values include:
  • Creativity & Agility: Encouraging innovation and flexibility in goal achievement.
  • Trust & Responsibility: Supporting each other in taking calculated risks for bold innovation.
  • Open & Honest Collaboration: Ensuring transparent communication and alignment.
  • High-Performance Standards: Continuously challenging ourselves to excel in delivery.
  • Value-Driven Work: Regularly assessing our contributions toward company goals.
Benefits:We value enthusiasm and loyalty, and we're committed to offering a great work-life balance. Along with the exciting challenges this role provides, we offer a range of benefits including:
  • 4-day working week
  • Competitive Salary
  • BUPA private health care (via salary sacrifice)
  • Discretionary EMI schemeDiscretionary EMI scheme (eligible to be considered after one year with the company; participation is not guaranteed and is entirely at the company's discretion.)
How to Apply:To apply for this role, please submit both of the following: * Your CV: click on the apply button o A cover letter is optional but preferred.
  • A short video: . Please include your full name in the filename.
Please note: Due to the nature of this unique role, only applications that include a video submission will be considered.Video Submission Details:As our future B2B Marketing Manager, responsible for developing and delivering B2B Marketing strategies and campaigns, targeting global enterprises across a range of industries . We'd love to see how you might approach this important work.Please submit a video (maximum 2 minutes) responding to the following:“Tell us about the most successful enterprise campaign you've delivered. What Marketing tactics did you use and what results did you achieve?”Your video will be reviewed based on the following criteria:
  • Communication: This role may involve public-facing moments and team interactions. We're looking for candidates who can demonstrate clear and engaging communication.
  • Presentation: We'd like to see you present yourself professionally in an appropriate setting.
  • Campaign Experience: We're keen to see evidence of your experience in delivering successful enterprise-level campaigns.
If you require any reasonable adjustments to complete the video part of the application (for example, if this format poses accessibility challenges), please contact us.Equal Opportunities:digiLab is an equal opportunity employer. We welcome applications from candidates of all backgrounds and are committed to ensuring our recruitment processes are fair, inclusive, and legally compliant. We take equality, dignity, and non-discrimination seriously.Final Note:We aim to respond to every applicant, but due to high application volumes, we may not be able to respond individually. Thank you for your interest in joining the digiLab pack! The information you provide will be stored and used in line with our Privacy Notice.Please note that while we strive to respond to every applicant, due to the high volume of applications, we may not be able to provide feedback to every candidate.

digiLab Solutions