Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.About The RoleThe Global Expert Marketing Manager Activation role, within the Expert Marketing team, is part of the Oral Health category. Expert is a key lever within the RGM model, with the wider team defining a clear strategy, including content direction and creation. You will be responsible for driving execution and strong activation of the Expert model and OH brands working closer with Expert BU leads. You will work with Expert teams within the BUs as well as working with the OH Expert Marketing team, and cross functional teams such as Expert Channels, Expert CBIA and Global Category Activation leads to align Brand and Expert strategy.You will drive business performance against the defined strategic prioritisation/Brand, ensuring success for Oral Health brands (Sensodyne, Polident, Parodontax, Pronamel), delivering winning expert marketing activation strategies, success guides and sharing best practice for activation and amplification by Business units/local market teams.Key ResponsibilitiesPartner with BUs to support implementation of the Oral Health Expert model – align market strategy to Oral health guidance documents for the category & per brand. Support markets in delivery of the OH model as the main point of contact.Monitor & track brand activation & performance across the total channel model for our top 10 Oral Health markets. Deliver quarterly performance updates to key OH stakeholders (OH lead & GBLs) identifying themes such as competitive threat, areas of significant growth etc & unlock support for BUs.Cross functional working with CBIA & regular review of IPSOS results to couple market performance & activation & determine areas of risk / areas of best practice for share & reapply.Lead the facilitation & development of the Oral Health spotlight agenda ensuring all topics are relevant & have a clear call to action for market attendeesAttend & participate in OH category market visits, working with the BU team in advance to ensure their successes are highlighted & celebrated & realistic performance & activation is discussed.Cross functional working with brand activation leads to ensure Expert remains a focus, support at marketing director & GM connects to promote the value of Expert to OH growthSingle point of contact for Expert channels team & Expert capability – regular connects to understand progress across the channel model & Expert capability, support markets in awareness / application of relevant channel features & capability support to drive performance.Regularly sign post markets to best practice & facilitate connection between BUs to help drive capability in OH Expert.Identify & action ‘surgical interventions’ addressing business critical issues that take priority over business as usual work with a sense of urgencyLead above brand activation pilots for OH e.g. digital only activation pilot for DACBuild strong relationships with BUs and cross-functional teams to maximise expert activation.Lead on content activation strategy with non design markets for each brand ensuring they are clear on available toolkits & are activating sufficientlyConsult on ABP / LRP planning process for Oral Health, supporting markets activation of brand growth plansQualifications and SkillsDemonstrated ability to drive general brand and activation stewardship, with ability to lead complex projects and influence within matrixed organisation and across functionsTrack record of contributions to strategic planning process at category and/or brand level, driving brand growth/key metrics focusExperienced in developing data driven insights to leverage and drive best practice across the omni channel model, notably in field force and digitalDeep understanding of Expert omni-channel model and data insightsOutstanding influencing, interpersonal, presentation and communication skillsCan develop strong working relationships with Regional / BU teams, notably Expert to drive the OH Expert performanceExperience working in Expert field force and/or multi/omni channel model in LOCExperience working in BU demonstrating multi-market influencing and prioritisation, driving the model and generating best practiceSignificant experience in marketing and/or HCP related rolesExperience in building capabilities that enable others to deliver independentlyEvidence of moving at high speed, working in an agile wayCare to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
