Go To Market Digital Account Manager

Hotelbeds

  • Brighton
  • Permanent
  • Full-time
  • 1 month ago
HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.JOB DESCRIPTION:We are looking for a well-rounded digital marketing expert to manage and run our direct B2C platform as well as the account management of our White Label Solutions for our B2B accounts, across the travel industry.The ideal candidate would be expected to implement the marketing strategy across both our B2C and B2B2C marketing channels, with knowledge and expertise across all the digital marketing disciplines, with proven methodologies.The candidate must have a customer first mindset, and strong commercial acumen.Responsibilities:
  • Daily management of Google Analytics
  • Managing our PPC spending and campaigns.
  • Sending marketing emails to customers and understanding how to segment customers to create email flows and marketing campaigns to maximize sales.
  • Manage functionality of the site, reporting bugs and testing the platform when tech releases happen within the business.
  • Basic knowledge of html to be able to edit content on the website and manage our content on the main website pages and be able to write content for the WordPress blog.
  • Management of our affiliate program that has key publisher relationships to manage and communicate with.
  • Creating reports for clients and presenting them to clients, using Google Analytics and internal MI.
  • Management of client touchpoints and increasing marketing efforts with WL partners.
  • Management of our Reviews.io platform
  • Creating white label solutions
  • Account Management of our B2B2C industry partners.
Skills:
  • Knowledge of technical SEO would be preferred
  • Knowledge of creating, managing and optimizing PPC using Google Ad words
  • Understanding of tools like SEM rush to explore keyword data and competitors.
  • Knowledge of Klaviyo or similar email platforms
  • Basic understanding of code to edit basic text on the website
  • Basic - Moderate knowledge of Canva or similar programs
  • Knowledge of WordPress blog
  • Knowledge of Google Search Console
  • Advantageous:
  • Experience with managing White Label Solutions.
  • Knowledge of API integrations
  • Project management accreditations.
Qualifications:
  • Digital marketing/ business Degree
  • CIM Certification
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.As well as an attractive benefits package you will be able to work:Within an innovative, engaging and multicultural environment.Have the opportunity to build strong and lasting business relationships and friendships from around the world.Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.

Hotelbeds