Digital Marketing Specialist (SEO, Copywriting, Social Media & PR)
Kybotech Group
- Worksop, Nottinghamshire
- £35,000-50,000 per year
- Permanent
- Full-time
- Diving deep into Google Search Console, Ahrefs, and Screaming Frog to identify and fix SEO issues
- Collaborating with our content team to create blog posts, product descriptions, and SEO-friendly content that converts
- Optimizing product pages, category pages, and shopping feeds to squeeze out every last conversion
- Pitching journalists, writing press releases, and liaising with PR agencies to get our brand the attention it deserves
- Fostering brand collaborations and partnerships that drive social media buzz and PR wins
- Working closely with our social media team to ensure we're dominating on all fronts
- Proven track record of driving organic traffic, conversions, and PR wins
- Deep understanding of SEO, CRO, and social media marketing principles
- Ability to analyze data, spot opportunities, and turn insights into action
- Skill for writing compelling copy that engages and converts
- Passion for staying on top of industry trends and always pushing for better results
- Adaptable problem-solver: Embraces change, tackles challenges head-on, and finds creative solutions.
- Collaborative communicator: Works well with others, shares knowledge, and clearly articulates ideas and concerns.
- Technically proficient: Has the necessary skills and expertise to excel in their role and continuously improve.
- Passionate and accountable: Takes ownership, learns from mistakes, and genuinely cares about their work and the company's success.
- 3+ years of experience in digital content creation, copywriting, or a related field
- Strong writing and editing skills, with the ability to craft engaging copy for various audiences and platforms
- Proven experience creating content for social media platforms, such as Facebook, X, Instagram, and LinkedIn
- Solid understanding of SEO principles and best practices
- Familiarity with keyword research and content optimization techniques
- Experience with email marketing platforms, such as Klaviyo, is a plus
- Excellent attention to detail and ability to manage multiple projects in a fast-paced environment
- Competitive Salary: We offer a competitive salary band within the market.
- Professional Development: We encourage continuous learning and professional development. We provide resources and support for courses and certifications that enhance your skills and contribute to the business.
- Team Environment: You will be part of a team-driven environment where collaboration and mutual respect are the norm.
- Health and Wellbeing: We value our employees' health and wellbeing, and are committed to providing a safe and healthy workplace.
- Variety of Work: As part of a diverse business group, you'll have the opportunity to work across different business units and industries, providing a rich and varied experien