Senior Global CRM Programme Manager

Ten Lifestyle Group

  • London
  • Permanent
  • Full-time
  • 6 days ago
Job Description:Shape the Future of Service Excellence with Ten!Driving Innovation. Building Trust. Redefining Service Excellence.Ten is on a mission to become the most trusted service business in the world. We service the most valuable customers of the world's leading private banks, premium financial services and luxury brands globally including HSBC, Bank of America, Swisscard and Royal Bank of Canada. Corporate clients use Ten's services to acquire, engage and retain affluent, high net worth customers or valued employees. The service drives critical customer metrics, including revenue growth, net promoter score, and supports digital transformation initiatives.Millions of individuals worldwide have access to Ten's services across lifestyle, travel, dining and entertainment. They rely on Ten to unlock seamless, curated experiences that enrich their lives.We're profitable, ambitious, and scaling fast. As the first B Corp listed on the London Stock Exchange, we're setting the standard for sustainable growth and technology, AI driven innovation.For more information, check out our !OverviewWe're looking for a strategic and hands-on Senior Global CRM Programme Manager with proven expertise in Braze, exceptional project delivery skills, and a data-driven mindset.This role will lead the management and delivery of high-impact CRM projects across multiple markets, ensuring seamless execution, stakeholder alignment, and measurable performance improvement throughout the customer lifecycle.You'll play a critical role in combining technical CRM expertise with customer-centric thinking, data fluency, and a passion for operational excellence. Working cross-functionally with Marketing, Product, Data, Client Services, and Regional teams, you'll own project delivery from inception to go-live, ensuring initiatives are executed at scale, with precision and measurable business impact.Key Responsibilities:Project Delivery
  • Lead end-to-end delivery of global CRM initiatives, from scoping and planning through execution and optimisation.
  • Drive cross-functional teams to implement complex lifecycle programs and CRM use cases in Braze (Canvas, segmentation, personalization, messaging).
  • Ensure delivery milestones, budgets, and scope are achieved using structured project management methodologies (Agile, Jira, Asana).
  • Align technical and non-technical stakeholders on project requirements, dependencies, and resources.
  • Manage sprint planning and provide regular status updates across teams.
Braze Implementation & Campaign Execution
  • Act as the subject matter expert for Braze, ensuring effective use of advanced features (Liquid logic, Canvas flows, segmentation).
  • Oversee the execution of multi-channel campaigns (email, push, SMS, Line, etc.), ensuring global consistency and compliance with data/privacy standards.
  • Partner with Product, Tech, and Data teams on integrations and data pipelines powering CRM operations.
Data, Reporting & Optimisation
  • Use customer data to drive targeting, segmentation, and personalisation strategies.
  • Monitor and analyse campaign performance, delivering insight-driven recommendations to improve outcomes.
  • Work closely with Tech and Analytics to ensure clean, reliable data flows enabling automation at scale.
  • Design and run A/B and multivariate tests to optimise messaging, journeys, and lifecycle touchpoints.
  • Maintain global CRM dashboards and scorecards for senior and regional stakeholders.
Requirements:Must-Have
  • 5+ years' experience in CRM programme or lifecycle marketing roles, with a strong end-to-end project delivery track record.
  • Deep, hands-on Braze expertise (Canvas, Liquid, segmentation, personalization).
  • Proven project management skills leading complex CRM and MarTech initiatives.
  • Strong analytical mindset, comfortable leveraging data to drive decisions and communicate impact.
  • Commercial acumen with ability to link CRM strategies to business KPIs (LTV, retention, engagement).
  • Experience working across global, matrixed organisations.
  • Excellent stakeholder management, communication, and problem-solving skills.
Preferred
  • Familiarity with tools such as Segment, Snowflake, Tableau.
  • Knowledge of data privacy, compliance, and customer data management best practices (e.g. GDPR).
What We Offer
  • A key leadership role in building and scaling global CRM capabilities.
  • A fast-paced, collaborative environment focused on innovation and results.
  • Opportunities to work with cutting-edge CRM and data platforms.
  • Global exposure and cross-functional collaboration with talented teams worldwide.
Guidelines for Hybrid/Home Office:
  • Please note that if you live within a commutable distance of the London office you will be asked to enter into a hybrid working arrangement, with up to 60% Home Office possibility.
  • A secure home office at your confirmed address, free from background noise or other distractions.
  • You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.
Benefits:Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.Rewards designed around you:
  • A competitive salary depending on experience
  • Hybrid working. You can combine working from home and working from the office. If you don't live near our office then we are open to fully remote working options too.
  • Paid time away from work. Our employees enjoy a competitive paid time off package, including a paid day each year to volunteer time for a good cause that is important to them.
  • Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave.
  • Extra Rewards. Lucrative Ten Loyalty Rewards program which includes a bonus and gift to say thank you for being part of Ten.
  • Employer-contributory company pension (with a scheme that allows full decision making about what investments are made, levels of risk, ethical funds etc.)
  • Remote Working Holidays - possibilities to Travel and Work anywhere in the world!
  • Employee Discounts. Access to lots of great travel and entertainment discounts as our clients' members would!
  • Be part of our global, dynamic, and inclusive Team, with diversity at its core.
  • Genuine career opportunities within a dynamic and international company.
Commitment to DiversityWe encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.“Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes.”Apply before 20 September 2025 and let's build the future of CRM at Ten Group together!Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.

Ten Lifestyle Group