Digital Marketing Executive (Hybrid working)

Hiring People

  • York
  • Permanent
  • Part-time
  • 14 days ago
  • Apply easily
Are you a creative and commercially minded digital marketer looking for a hybrid part-time role (22.5 hours per week, minimum of 1 day per week in the office) where you can truly make your mark?Our client is an established, family-run jewellery brand with over 40 years of heritage, based in the historic city centre of York. Their store attracts a loyal mix of local customers and tourists from all over the world, and in recent years, they have expanded online, launching their e-commerce store 8 years ago.Following consistent organic growth, they're now looking for a talented and driven Digital Marketing Executive to take ownership of marketing activity and help them reach the next level. This is a rare opportunity to pioneer the digital marketing function within a well-established business, working both independently and alongside a trusted external marketing agency (Visualsoft) to grow online presence, increase brand awareness, and drive sales both online and in-store.If you are a creative marketer with strategic thinking skills, a passion for jewellery, and the ability to deliver impactful campaigns, this role offers you freedom, flexibility, and the chance to make a measurable impact.Key ResponsibilitiesDigital Campaign Management
  • Work in close alignment with the external agency (Visualsoft) to plan, execute, and optimise digital marketing campaigns across Google Ads, Meta, Instagram, Pinterest, and other relevant channels.
  • Manage email marketing campaigns - including copywriting, audience segmentation, and reporting - ensuring content is authentic and on-brand
  • Create engaging, original digital content for social media, email, and online use, including product photography, lifestyle imagery, short-form video, and graphics.
  • Use AI tools to enhance workflow efficiency, while maintaining brand voice and quality.
Website & E-Commerce
  • Maintain and update product listings, descriptions, images, and pricing on the e-commerce site.
  • Implement SEO best practices to improve search rankings and increase organic traffic.
  • Liaise with the agency to ensure a seamless user experience (UX) and optimised conversion rates.
  • Monitor site performance, flag issues, and oversee improvements.
Social Media & Content
  • Develop a strategic marketing content calendar aligned with product launches, marketing campaigns, and seasonal events.
  • Manage all organic social media channels, with a focus on growth, engagement, and reach - not just aesthetics.
  • Monitor and respond to customer comments and messages on social platforms.
  • Analyse content performance using analytics tools, adapting the strategy for maximum impact.
Analytics & Reporting
  • Track, measure, and report monthly on KPIs for both online and offline marketing activity, including ROI, conversion rates, traffic, and engagement.
  • Present insights and recommendations to the Managing Director to inform future campaigns.
  • Monitor competitor activity and market trends to identify opportunities.
Retail Marketing Support
  • Create digital and print assets (e.g. using Canva or Photoshop) to promote in-store events, sales, and product launches.
  • Work with the store team to ensure all marketing materials are aligned with brand standards.
  • Drive campaigns that encourage in-store visits and cross-channel shopping.
About You
  • Minimum 2 years' experience in digital marketing, ideally within retail or e-commerce.
  • Strong understanding of paid media and how it operates (Google Ads, Meta Ads Manager) and organic social growth strategies.

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